Amongst the various types of content you find on social media platforms, you will find that the video outperforms every other content type.
Therefore, to improve the visibility of your brand, you should invest in creating attractive videos as a part of your overall digital marketing campaign.
As YouTube is the biggest video-sharing platform, it is therefore important that you should have an effective marketing strategy for this powerful channel.
YouTube allows you to market your content amongst its mammoth 1.9 billion active users. Just having a YouTube channel and regularly uploading content is not enough to meet your business goals.
Your YouTube marketing strategy should be optimized with the latest search trends to improve the visibility of your content online.
To make this happen, you will need specialized tools that would help you to optimize your videos so that they align with the YouTube algorithm requirements.
In this article, we will share with you information about various YouTube SEO tools that would help you to increase the number of YouTube views on your channel leading to better engagement and traffic.
Top SEO tools to improve the visibility of your YouTube videos
Table of Contents
Here is a list of 6 YouTube SEO tools that will help you to improve your presence on YouTube by optimizing your videos and making them conform to the latest SEO strategy.
Select a topic with Google Trends
When you are trying to select a topic on which you wish to make video content for your YouTube channel, then Google Trends will come in handy.
Open the Google Trends and write a YouTube search, then you should select the geographical region of your target audience, the category on which you wish to make content to get a list of topics that are trending on YouTube.
Google Trends not only gives you a long list of related queries for your topic but will also show you on the map the highlight audience interest in different regions.
You can use this tool to find breakout trends with which you can improve your videos’ ranking potential.
Use the Google keyword planner to identify keywords
To improve the ranking of your video content and make it more visible, you must put the best keywords in your video title, description, and tags.
To do this, you can create a Google ads account and then go to the keyword planner tool. Here you can put your seed keywords, in return, this tool will churn out a long list of related keywords.
You can do comprehensive research on keywords to find one that not only has good volume but also shows very little competition.
Rank Tracker for advanced keyword research
There is another amazing tool called the ‘Rank Tracker’ that collates ideas from YouTube suggestions and then finds important metrics for each one of them that includes search volume, competition, expected visits, and more.
You can use the Rank Tracker to make a ranking check to find those keywords that offer the highest search volume which can improve the ranking of your video content in an organic search.
Use YouTube analytics to get an overview of your channel
You must regularly check the performance of your YouTube videos.
To do this you can use YouTube analytics to find an overview of your channel. You can find this tool through your channel’s dashboard.
This tool will inform you who is your target audience and what kind of content they prefer to watch.
This tool gives you the requisite stats about your channels that help you to create content more relevant to your audience.
Research your competitors with RivalIQ
You can use a tool like RivalIQ to find the complete profile of your competitor’s channel performance.
This tool will give you an outline of their growth pattern, what is working in their favor, what tags they are using, and many more.
You can use this information to make your videos more effective and your text more relatable.
This will help you to make content that your target audience would like, which in turn leads to an increase in your YouTube views that will show better engagement with the audience.
Use Awario to track and increase user engagement
User engagement is the most important element to increase the ranking of your YouTube channel.
To track the user engagement of your channel you can use the Awario tool that collects the linkless mentions as a ranking signal for Google.
It allows you to refine your search further through the Boolean search for specific queries. It collects all the existing mentions and also detects new link sources.
Awario provides you with additional search operators like additional language, country, combining multiple keywords, and others to make your search for identifying new links more specific.
Furthermore, through the Awario dashboard, you can like or give your reply to every comment you receive on your YouTube channel for better engagement with your users.
Conclusion
YouTube is the most visited site online for entertainment or education purposes. Hence, optimization of videos has become very important.
Finding the right YouTube SEO strategy is not an easy task; however, once you master it, it would immensely help you increase visibility and YouTube views for your content posted online.
To grow on YouTube, you can go through the YouTube SEO tools we have shared to get better insights into your content. Further, you can modify the content & process you are following for posting content on your YouTube channel to reach your business goals.
However, if you are starting on YouTube or struggling to get views for some time, then one of the best things is to buy instant YouTube views for your videos.
By purchasing YouTube views, you can increase credibility and grow on the platform. Various businesses and YouTubers prefer to buy YouTube views to reach a wider audience.
After getting YouTube video views, you can analyze your content using the YouTube SEO tools, post content based on audience requirement, and ultimately grow on the platform.
