Are you ready to take your Pinterest game to the next level? If so, you’re in luck! Growing your Pinterest following doesn’t have to be a chore. In fact, with the right strategy, it can be downright fun.
Here are 6 simple steps that will help you grow your Pinterest following in no time.
Why Pinterest is Such a Great Tool for Marketers
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Pinterest marketing is an invaluable tool for marketers for a number of reasons. It allows companies to better engage with their target audience, highlighting the quality and relevance of their products in a visually engaging way.
It’s also an easy platform for driving traffic to websites and creating effective campaigns that ensure customers find exactly what they’re looking for quickly. Moreover, its search function works best when marketers optimize their pins with hashtags and keywords, helping them rise above the competition.
Pinterest’s user-friendly interface makes it simple for consumers to discover products and brands with minimal effort — all it takes is a single click or tap, and users suddenly have access to an immense library of content from companies around the world!
1. Make Sure You’re Using a Business Account With Optimized Details
Growing your business and its presence on Pinterest starts with a concentrated effort to use a business account. There are certain details involved which can greatly optimize the number of followers that you receive as well as increase how many people view your pins.
This includes setting up your bio with relevant information, showcasing your business’s personality, and making sure to use a username that easily identifies with the company being represented.
With all these components in place, it positions you for success on the platform and makes it far easier to grow through likes and shares of the content you create.
2. Focus on a Specific Audience
As a business looking to use Pinterest as an effective marketing platform, your best focus is on a specific audience. Identifying who will be most interested in what you have to offer and crafting content that appeals to those users will help you grow your following.
Think of it this way: rather than casting a wide net, aim for a smaller but more targeted group of users who stand to gain the most from your product or service.
This focus also helps with creating a more consistent image of your brand, making sure it stands out within the crowded Pinterest landscape and resonates with potential customers.
3. Post Original Content Often
For businesses looking to expand their reach organically on Pinterest, the key is to post original — and post often. Leveraging the platform’s visual nature, you want pins that are eye-catching, colorful, and interesting enough to stand out among the others in the feed.
Compelling photos or infographics offering helpful tips and advice can help drive engagement, while stories that share real experiences will help personalize your content and build relationships with your followers.
Posting more often also ensures more opportunities for your pins to be seen. Aim for at least four or five posts per week, but make sure to put quality over quantity. While using repetition of content works for smaller or niche audiences (like the same images or gifs), this may not always be as successful with a larger viewership.
4. Add a Pinterest “Follow” Button to Your Website and Newsletter
Adding a Pinterest “Follow” button to your website and newsletter allows customers to easily access and follow your page while they are already viewing related information on your site. It takes just one click to begin building visibility and loyalty with current and potential customers.
Utilizing other social media sites like Twitter, Facebook, and Instagram can all be beneficial too.
5. Promote Your Pins
As a business, you know the importance of having an active presence on Pinterest. It is essential to building an audience and increasing brand awareness, but reaching those goals can be difficult if you don’t promote your content correctly.
The key is to focus your effort on creating high-quality content that speaks to your target audience, as well as to be consistent in sharing that content. You can do this manually or by using Pinterest’s in-house promotion tools.
Also, take advantage of relevant hashtags and keywords that describe your content in order to maximize your reach. And last but not least, be sure to use effective visuals, such as eye-catching graphics and attractive images (while making sure to stick to the recommended Pinterest ad size in your design!) that help attract attention to your pin.
6. Schedule Pins Ahead of Time
One way to optimize your Pinterest presence is to schedule pins ahead of time. Scheduling pins gives a business or marketer more time to focus on creating quality content and allows them to have a continuous presence throughout the week.
Setting aside time every week will help ensure that you are regularly sharing valuable content with your followers.
By scheduling items ahead of time, businesses can better plan their content while also giving more attention to the followers that they’ve already gathered rather than depending solely on actively searching for new ones.
Make sure you have Pin Alerts set up, so you can receive notifications in real-time when someone repins one of your pins which will lead to more engagement and potential followers!
Final Thoughts
You can quickly and easily grow your Pinterest following using these six simple steps. Just remember to be patient, consistent, and creative with your content, and you’ll see your follower count start to climb in no time.
