Web design – this phrase contains many successful and innovative solutions that have entered real life quite recently. We are talking about the rapid development of Internet resources. Most people are aware that it is the design of online resources that is the first factor that determines the reliability of any business. This is what the statistics say.
The key to incredible success and brand recognition is web design best practices. That is, in fact, absolutely any person will remember that he went to an online store, to an information site or any online portal, where there was a chic design, a modernized appearance, interesting animation, images, fonts, a beautiful picture in general. Of course, that any modern business strives to create just such a holistic picture.
Therefore, you should pay attention to the website portal design company Fireart, which offers the coolest, most innovative and successful design solutions and will be able to create the website of your dreams.
What practices are used to implement relevant web design today?
When developing a web design, you really need to know a lot of different chips and technologies – from the simplest – navigation, to color schemes that are used in social networks, e-marketing. It is this knowledge that helps ensure business prosperity and helps optimize potential customers. Also, a specialist should not neglect advice about the most common design mistakes and try to get around them in every possible way in order to complete the work for the client at the highest level.
In the list of TOP 10 web design best practices that must be put into practice without fail in order to achieve success in business, the following should be noted:
1. Maintain consistency in branding. Design should always be based on a concept, including sequential and step-by-step actions. Today there are many online resources of various brands, located everywhere. Sometimes a person can be disoriented, as it is difficult for him to answer what kind of corporate color the brand “wears”, what logo do they have, and with whom the company generally positions itself. That is why it is worth paying attention to such points:
- It should be understood that you need to maintain the uniformity of branding on the online resource.
- The best practice in design to maintain brand consistency is a B2C and B2B website.
- When creating a website, it is worth deciding on a specific brand color, logo and phrase that will accompany the brand on any of the web pages.
- Additionally, it is important to take care of writing drawings, icons, graphics, typography for the online resource, and embed video content.
- As a result, the story of this or that company or brand should become obvious for a potential client, partner or ordinary user and be supported in any part of the design.
2. It is important to create compelling calls to action. Each online resource of a company, brand, and any business has 2 main goals:
- Attracting a huge number of people (target audience).
- Tell the potential client exactly what the website offers.
Naturally, the ideal result will be that the visitor of the online resource still performs the cherished action of every owner of a brand, company, etc. – he will become a subscriber (will subscribe to the newsletter) and buy goods (for example, after a consultation or a visual review in the catalog, he will make a purchase or order a service).
At the same time, when creating a website, you should take care that the calls to action are as clear as possible, decisive, or in other words – solving the problem of the client (for example, there are buttons “Learn more” or buttons “Contact us”, “Manager contacts”, ” Buy Now” and others). These methods are state of the art today.
3. Fast loading time. Since time will play a key role for absolutely everything in the world, even if the site loads one second longer than usual, the business will already lose a large number of potential customers who do not want to wait. It is very important that when creating a website, a specialist reduces its temporary downloads to the maximum, and it opens in one click and instantly. For this you need:
- Consider implementing CDN content technology. The technology allows you to receive each of the statistical files of the online resource on servers located near the physical location of the client. As a result, the site will load quickly.
- It is worth trying to introduce a new format of graphics, drawings and reduce the size of those images that are already on the site. By reducing the volume of traffic, you can achieve a quick view of the pictures and without compromising their quality.
- You should take care of browser caching. So, when the browser has completely saved the caching, then, accordingly, the speed of loading web pages increases.
- Evaluate the implemented plugins. The more plugins, the better, because then the site will be able to withstand a large load.
- Additionally, you can enable compression, keep-alive HTTP response headers, and more.
4. SEO (search engine optimization). Absolutely everyone knows about this simple and effective web design solution. SEO is used in any case and you can’t do without it, especially when you need to bring a website to the TOP of the best. Achieving a high page position can be achieved by introducing “keywords”.
5. Website optimization for mobile devices. Naturally, we must not forget that modern people use not only desktop computers, but also mobile phones, tablets and other new gadgets. It is very important to create a web design in such a way that it fully adapts its size when opening a browser on a wide variety of devices. At the same time, a person should not feel stressed that the site does not open under the screen of the device, because this will frighten and alienate a potential client or even the majority of the target audience.
6. Ease of navigation. The essence of the function is that you need to try to reduce the time spent by each user when using the website. Accordingly, the specialist will have to think through all the factors that affect this process when creating a web design for a particular brand. Simplicity can be achieved by applying the following web design practices:
- Restrict menu bar in navigation to few options.
- Make the search bar a key one.
- Put contact information in a visible place (more often indicated in the upper right corner of the screen).
- Add so-called “sticky” back-to-top buttons that allow a person to scroll the site down or up.
7. Don’t forget e-marketing. This form for keeping in touch is obsolete. True, most modern users are simply accustomed to the technology when you can receive letters by e-mail. The fact is that e-mail is a relevant tool for human interaction, especially since everyone has unhindered access to it.
8. Registration in social networks. Absolutely every brand should develop not only in the Internet space on its own website, but development should also take place in popular social networks. It is in social networks that everyone can communicate without any problems, make posts, both informational and with pictures, videos, or simply correspond in chats created for groups or in personal correspondence. Social media web design should first and foremost be in line with the brand’s website.
9. Quality photo content. People are used to being able to evaluate a brand from photos. It is high-quality logos, drawings, photos, images and other similar graphic elements that can attract even more potential visitors to the site. Therefore, when creating a web design, you should also take care of high-quality photocells.
10. Pay attention to the color scheme. Any online resource has its own zest, individual character and charisma. All these qualities are given to sites by a well-chosen color scheme, which consists of mini-elements:
- Background on the site.
- Texts and fonts.
- Colors and contract.
- Photo uniqueness.
Considering all modern ecommerce web design trends can ensure the full prosperity of any business. The main thing is to turn to professionals who will be able to realize all the ideas.
