According to HubSpot, SEO is still considered the most effective method for increasing website traffic, brand awareness, and online growth. In fact, over 61% of marketers in 2022 believe that SEO Australia is the most important aspect of their marketing strategy.
Influencer marketing has made a somewhat unlikely rise to fame over the past two years as 55.4% of marketers now leverage this new form of marketing to boost engagement, traffic, and ecommerce sales.
Harnessing the power of good old SEO alongside this newer, fresher social media marketing avenue is the key to unlocking marketing victory in 2022.
Using Backlinks To Increase Credibility
SEO has been the go-to form of marketing for years, and with good reason. Able to increase the value of a blog visit by 429% and provide an ROI 12.2x your marketing spend, SEO is the veritable godfather of modern marketing tactics. However, that does not mean it’s time to take it easy. The behavior of internet consumers is constantly changing, and therefore so must your marketing strategy. One key area for improvement involves backlinks – they have the potential to dramatically increase Google rankings, and yet only 33.69% of internet pages actually have them.
As the most competitive niche for SEO, law firms need to pay particular attention to their backlink strategies. You might be wondering, however, what is lawyer SEO? In a nutshell, the process basically involves improving the quality of your firm’s site which in turn will attract more visitors and potential clients. By including more authoritative backlinks in your online content, Google will start to register your site as more credible, ranking it above competitors. Positioning your site as an authority is integral for any brand – law firm or not – in 2022. As competition becomes steeper, the real prize will be getting to the top of Google’s results page when consumers search for content relevant to your brand.
Influencer Marketing Is Taking The Stage
Consumer’s trust in social media influencers has quickly accelerated over the past year in particular. More than 50% of internet-based consumers say their preferred way to discover new brands is via online word-of-mouth, social media, and influencers that they already follow. Part of what is making influencer marketing so effective in 2022 is the level of connection that influencers share with their audience, making them the perfect spokespeople for brands who want to engage with and generate sales from consumers.
As the year plods along and companies strive to win over the loyalty of online consumers, utilizing both influencers and high-quality backlinks for SEO are viable tactics for improving brand authority and marketing traction.
