Irrespective of what industry you’re in, chances are you’ve visited tradeshows, business conferences, and other similar events before. These events are vital occasions in most industries. They offer businesses and industry leaders the chance to present their new ideas, products, and services.
The average professional visits 7.8 regional tradeshows, 5.9 national tradeshows, and 1.7 international events every year. That’s over thirteen tradeshows and business events every year! Plus, these averages have dropped since 2020. In 2020, marketers and exhibitors were not allowed to host in-person events and gatherings.
In the post-pandemic era, the number of in-person tradeshows, conferences, and exhibitions will increase a lot. To visit and succeed at these opportune events, your brand needs to have comprehensive marketing kits. These kits should contain – custom-printed banners, posters, table runners, tents, and other branded marketing materials.
Perhaps the most emblematic event marketing company material that all tradeshows have is the classic step and repeat banner. These banners serve as the ideal backdrops for your tradeshow booth. They’re printed with your brand’s logo and name. So, anyone passing by these banners is guaranteed to learn about your brand.
From celebrity red carpet events to small business conferences – step and repeat banners are must-have promotional items at events. These banners come in all sizes. Banners of different sizes are suitable for different types of events. Ideally, you should own multiple step & repeat banners of varying sizes. Here’s why.
Why Owning Multiple Step and Repeat Banners is Important
The most common step and repeat banner sizes are –
- 3 feet x 2 feet
- 2 feet x 3 feet
- 8 feet x 8 feet
- 10 feet x 8 feet
- 10 feet x 10 feet
- 8 feet x 12 feet
- 8 feet x 15 feet
These are just the standard sizes. You can also get custom-sized step and repeat banners if you want. There’s no “right” step and banner size for any event. As a brand representative, you need to be prepared to attend all types of events. In some events, you’ll receive limited space. At such events, using smaller banners makes sense.
At larger events, your brand may receive a large booth or table. Here, you must bring out the larger banners. Or else, your brand won’t be visible to all attendees. Of course, larger step and repeat banners cost more. Owning both small and large-sized banners will cost you more. But, here’s why these extra costs are worth it.
- With large step and repeat banners (10 feet x 8 feet or more), you can take group pictures. Large groups of event attendees can stand in front of your branded banner and take pictures. That’s great exposure for your brand.
- Smaller banners are easier to transport. They help out in small-scale events. Small banners (8 feet x 8 feet or less) can easily fit in tight, crowded spaces.
- By owning both small and large banners, your brand representatives can always stay prepared to attend promotional events.
Use small or large step and repeat banners as per the occasion. Represent your brand at public events in the best way possible!