Search engine optimization has a lot to do beyond Google rankings. There are many other factors that come into play when SEO is executed successfully, including social media optimisation and perhaps even video marketing strategies.
Search Engine Optimisation can be broken up into two parts: On-page Optimisation (pages) and Off-Page Optimisation (links). These may sound like the same thing at first glance but they’re not; each part of an effective SEO campaign should work hand in hand with one another for optimum results. In order to rank highly on Google, your website must have great content and have a healthy dose of websites linking back to it.
Can you achieve this by yourself? Of course, you can with the right training and a good chunk of time. Would it be more practical for your business to get some help? If so, then an SEO Consultant would be a great start.
Who is an SEO Consultant?
Computers have a difficult time understanding the human language, which is why they rely on algorithms to find relevant results. SEO consultants analyse these websites and their relevancy by using deep insights into how search engines rank them in order to improve rankings for an individual’s website.
After analysing your website, an SEO consultant can make a number of recommendations for improving rankings and search visibility.
Following on from a good analysis of their site’s features, the work that you need to do with any prospective client is made clear by an experienced seo advisor who will be able to offer advice based on what they know about previous clients’ success rates in organic ranking positions.
What should you expect of SEO Consultant?
SEO consultation includes a variety of complex tasks to help business owners achieve higher search rankings and better performance. These include keyword optimization, link building, content creation, traffic analysis for conversion rates/traffic sources as well as other strategies that provide the best ROI while staying on budget.
SEO consultants are experts at helping businesses reach their goals by creating effective campaigns with specific measurable metrics.
By making adjustments to your On page SEO, for example by adding keywords near the start of a sentence or including them in title tags and image descriptions, the consultant can help you optimise each page so Google understands your content and gives you a higher chance of ranking.
The process of keyword research is as important to your website’s success as the content you provide. Finding keywords that are relevant and popular among potential customers, can be a tricky task for small businesses with limited resources because they often don’t know what their customer base wants or needs on their websites. Finding these contextual words will help drive more traffic to your site from search engines like Google who use them in making determinations about pages’ relevance within specific searches
Finding good keywords has never been an easy feat but it doesn’t have to take hours of rigorous work either! Using tools such as keyword planner (which offers statistics on how many times certain phrases were searched vs others) means even novice marketers won’t struggle trying. However, an SEO consultant could help you take this data and turn it into a meaningful strategy for your company.
Technical SEO Audit
A technical SEO audit will help you identify any vulnerabilities in your website that could be affecting its ranking.
A comprehensive and thorough audit of a site’s structure can reveal potential issues with the code or ineffective citations, which may reduce search visibility for all pages on the site. Of course, this is the bread and butter of anyone working in the industry worth their salt.
Off Page SEO
White-hat SEO is the way to go. By not spamming your site with low quality links, you’re able to stand out from other sites and provide a better user experience for those visiting your page!
White hat SEO stands in contrast to black hat practices that are more harmful than good such as link building methods like comment spamming or guest blogging campaigns where many fake accounts leave comments on another’s website just so they can post their own content later down the line. White hats will produce higher-ranking pages in Google search results due to their integrity which also means it’ll be easier for people who find these high-ranked websites through search engines.
If you’re looking for an SEO consultant, particularly in London, to help with your online marketing, you have many options but I recommend thoroughly researching and vetting all candidates first. They work closely with you every step of the way so that you don’t have any unanswered questions or worries about how things are going.