The process of acquiring or creating backlinks for a website is called link building. A backlink is the use of a hyperlink of your website on another website. There are several types of backlinks, and guest posting is among the most important ones. As a businessman, you will have to take the help of a service such as Globex Outreach to build backlinks for you.
Even when outsourcing your work, you should still know what you need and how you can get it. This article has discussed what link building is, how it works, and why it’s important if you want your business to benefit from search engines.
Why Are Search Engines Important?
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There are three big search engines: Yahoo, Bing, and, of course, Google. These sites make it easy to use the internet as no one can memorize the address of millions of websites. They just want the right website to come to them.
That’s why almost every internet user uses a search engine to find information, entertainment, and products or services.
They simply type a query and the search engine brings all relevant results from the entire internet and ranks from most to least relevant result.
This means that at least a few hundred people from the billions of search engine users search queries that are relevant to your business, and you would want them to visit your website. They only open the top results, so you will have to rank to that position.
To make your position by competing against thousands of other websites, you will have to do some SEO (Search Engine Optimization).
What is Search Engine Optimization?
Search Engine Optimization is a branch of digital marketing that follow a number of practices to get:
- Higher ranking on search engines
- Increase website traffic
- Build online authority
- Maximize conversion rate
SEO targets every search engine factor used for ranking a webpage. As per the research of Backlinko, , there are around 200 ranking factors of Google, which can be divided into eight major categories.
- Backlink Factors
- Domain Factors
- Page-Level Factors
- Site-Level Factors
- Special Google Algorithm Rules
- User Interaction
- Brand Signals
- Webspam Factors
Among all these factors, backlinks are the most important. All leading SEO experts believe that backlinks are the strongest ranking factors for any website, even in 2021.
There was a time when a website would rank at the first position, even for irrelevant keywords and without any content just because they had a few backlinks. However, search engines are much more advanced now. They consider all other factors such as user experience and website content in addition to the backlinks.
Even the backlinks are thoroughly scrutinized by several Google algorithms before they are deemed worthy.
How Google Checks Your Backlinks?
Google is the biggest and most efficient search engine. It uses a number of algorithms to scrutinize every single of its ranking factors before deciding the relevance of any website.
If backlinks are the most important ranking factor, you might think about building lots of backlinks. That would get your page to rank on top, right?
Unfortunately, that’s not how it works.
Otherwise, anyone would be able to trick the search engine into ranking its website without providing any value to the user. Google now checks:
- Type of backlinks
- Anchor text of the link
- The number of do-Follow backlinks
- The number of no-follow backlinks
- Domain authority of source website
- Niche relevant to the source website
- Relevancy of content around the link
- Quality of content around the link
- Overall backlink profile
- The naturalness of every single and all backlinks
While backlinks play the most important role in improving the ranking, they can also cause a search engine penalty if not built properly.
Google might decrease the ranking of your website if it notices that most backlinks are spam and unnatural. This is the reason why you should closely monitor the link-building profile of your website and make you only build manual, quality, and relevant backlinks. If you see any broken or spammy links, they should be disavowed or removed right away.
Why Backlinks Matter in 2021?
Not many people thought that backlinks would still be relevant in 2021. They believed that Google might have introduced a new, more efficient way to evaluate the relevance and quality of a page.
It counts each backlink as a vote of confidence for your website. However, businesses with larger marketing budgets can build more and better backlinks in a shorter time and get higher rankings.
If you work smart and take the services of an experienced link building company, you can beat those monopolies with bigger budgets.
To date, backlinks are a ranking factor, and they will remain so even if their value decreases in the future. Google now focuses more on user experience, but it will rely on backlinks to determine the authority of every website.
If you want to rank your website, you will have to invest in link building and follow basic practices to build safe and quality backlinks.
Infographics provide useful information in an image format. They usually have graphs, charts, and flow diagrams with statistics. They take a lot of time and energy to build, but they are really useful to get backlinks.
SEO experts call infographics a linkable asset. Instead of going through the trouble of doing original and creating infographics, most bloggers prefer to share others’ work with their audience. When they share your content, they have to give you a backlink.
Write Useful Blogs
Blogs work just like infographics. You write useful articles and publish them on your website. People visit your website for information share it with their circles if they like your blog.
If you have provided some new and unique information, other bloggers will mention it on their blogs and give you a backlink as a reference.
While these tactics do work, they are really slow. You have to reach out to other bloggers and request them to give you a backlink. In each email, you have to convince them that linking to your website offers more value to their readers.