How Do Videos Help in SEO Ranking?

As business owners and brand managers, we want nothing but the best for our venture. That is why we create different types of content to reach our target audience. The goal is to create visibility for the brand so that the customers buy our product or service. 

While many companies give ample consideration to their written content, the same can’t be said about their visual content. Most of us are aware of the importance of Search Engine Optimization. But did you know that videos can be an effective tool for increasing your SEO efforts? 

In fact, adding videos to your website can drive more traffic to your website. Over the years, videos have become a vital form of content marketing. By not creating videos, you’re missing out on crucial opportunities. But before we understand how exactly videos help in SEO ranking, let’s talk a bit more about SEO. 

To put it simply, SEO is the process of improving both the quality and quantity of website traffic to a web page from search engines. It helps you grow your visibility. So the higher your website ranks, the better for your business. 

While there are many other digital marketing techniques in today’s day and age, SEO hasn’t lost its touch. And it isn’t going to anytime soon. 

How Do Videos Help in SEO Rating? 

At its core, SEO is all about aligning internal content strategy with the priorities of the search engine’s algorithm. And as per the recent trends, videos must be included in this strategy. Read on to know about how videos help in SEO. 

1. Traffic Generating Instrument 

When determining search ratings, one of the main things that Google looks at is traffic generation. In 2021, people are more likely to visit your website by social media channels or videos on YouTube. 

So many organizations create their own video websites and invest a lot in video content. Remember that the more quality video content you create for your brand, the more traffic you can draw to your pages. It’d also boost your overall SEO in the long run. 

2. Increases Chances of Higher Ranking 

Whenever a user makes a google search, Google shows them a video thumbnail next to the results. And naturally, users end up clicking on that listing. As Google wants to present the user with relevant information, it scans all types of media that you have to offer. 

Video content, in many cases, turns out to be ideal for the users. So if you have a mix of text and video content on your website, it’d give a boost to your SEO efforts. Many marketers believe that Google prioritizes video search results over non-video ones. 

3. Video Keeps Users on Sites For a Longer Duration 

In most cases, videos make people stay on your sites for longer. And search engines like Google pay close attention to this user behavior. Think about it. If people aren’t spending time visiting your website and leave after a few seconds, it means that they’ve gone elsewhere. They weren’t satisfied with the content you had to offer. 

But when it comes to videos, things are substantially different. They keep people on your website for long as most individuals are more likely to watch a video than read a post. That is why by relying on video to increase the time a user spends on your website, you end up improving the bounce rate. As a result, Google boosts your content higher up in their listings. 

4. Videos Improve the Number of Backlinks Referring Back To Your Domain 

Another factor that Google uses to determine search engine rankings is Backlinks. And more specifically, quality backlinks. That is why if more people are linking back to your content, the more authority you’d end up having. 

And the more authority you’d have, the higher your pages would rank on Google. An effective way to go about this is to publish video content on YouTube or Facebook. 

Long story short, search engines like Google’s algorithm are prioritizing websites with video content. So as a business or brand looking to improve its visibility, don’t ignore it. 

However, creating low-quality video content for your website can be detrimental. Why? Simply because it’d make your rank plunge as search engines don’t want to drive users to a useless page. Read on to know how InVideo can help you with creating powerful videos. 

5. InVideo and High-quality Video Creation 

Video creation is not trouble-free by any means. You need to devote a lot of time and hire people with the right skillset. But what if we tell you that there is an easy way out? With InVideo, you can create phenomenal videos in less than 10 minutes. 

If you’re a brand looking to create videos to improve your SEO ranking, here is why you should opt for InVideo. 

6. No Need for Extensive Experience 

Instead of editing your video in fancy video editing software, InVideo allows you to edit videos in a simple and intuitive editor. As a result, it shortens the entire process. You can create your videos in minutes! 

There are plenty of tutorials to make things effortless for you. Plus, there are over 2000 templates to choose from in our web-based platform. It also allows you to edit text and voice-over options. 

7. Affordable Pricing 

One of the best things about InVideo is that users use it for free. Instead of having a free trial, the company offers a free plan. It gives you access to all the editing features. You can create and export up to 60 videos per month with this program that comes with a watermark. 

So if you want to exceed the limit, you can opt for paid plans that are super affordable. Plus, you can pay monthly or annually. With annual billing, you can save up to 50%. 

8. Offers an Intelligent Video Assistant 

The InVideo AI ensures that your text is aligned and animation speed is in order. It also offers recommendations and suggestions to ensure your video’s quality reaches its optimal level.  

Conclusion 

Despite its numerous benefits, video SEO is still underutilized. That is why there isn’t a better time to start creating video content than now. 

If you’re looking to create high-quality videos for your website, there’s no better alternative than InVideo. It’s easy to use, affordable, and super quick. Plus, unlike other video creation portals, you don’t need any extensive experience with InVideo. Go ahead and create impactful videos for SEO.