Lawyer’s career comes to a point where they recognize they need to work with a top law firm marketing agency to develop their practice. Still, they don’t know where to start. While there are many law firm marketing services to pick from, there are several essential elements to consider before making a well-informed decision.
You’re not alone if you’re having trouble marketing your law firm.
Attorneys deal with a lot daily, between client appointments and court appearances. They just do not have enough time to design, let alone implement, marketing initiatives for their businesses.
Fortunately, there is a better alternative: opting for a law firm marketing firm.
These agencies can handle all of your marketing needs, including strategy, implementation, and reporting. Hiring a law firm marketing firm, on the other hand, can be difficult, especially if you’ve never done it before.
We’ll go through all the ins and outs of this decision in this article. Let’s have a look at how to choose the best legal marketing company for your law firm by Legal Soft Solution.
#1. Set Marketing Objectives for Your Law Firm
Take some time to assess your aims and objectives before hiring someone to assist your law firm’s marketing. To begin started, consider the following questions:
- Over the same time period, how many new clients do you want to convert? lIn the upcoming quarter or year, how many new leads would you like to target?
- Do you think you’ll be able to convert those leads? What should you do if that is not the case?
- What do you want people to think about your law firm’s brand?
- What are your revenue targets for your legal firm?
- What digital assets do you currently have that can help you achieve your goals?
- What other kind of material would you like to see developed?
Before you move further, it’s critical that you thoroughly articulate these objectives. An important aspect to consider once you’ve started is your ability to handle new business.
The next step is to see if the marketing firm you’re considering hiring can help you achieve your objectives. That will necessitate some investigation and homework.
#2. Marketing for Law Firms as a Specialization
It’s one thing to promote a law company, and it’s quite another to promote a retail store. You can’t anticipate the same results from these two firms if you follow the same method.
This implies you should concentrate your efforts on locating a marketing business that specializes in law firms. Not only does such an agency have an in-depth understanding of the legal services business, but it also understands how federal and state regulations affect law firms’ marketing strategies.
You will be wasting your marketing cash if you choose an agency that has never worked for law practice before.
After you’ve narrowed down your list of legal agencies, you might want to take it a step further to reduce your choices.
Check to see if they work with firms that specialize in the same practice area as you.
A law firm marketing company that exclusively serves clients from, say, family law won’t be able to deliver high-quality, personalized services for your practice if you specialize in personal injury litigation. A short glance at their website will indicate their target market.
#3. Consider Services
When clients are looking for lawyers, they want to know what services they may expect. Are you able to assist them with their specific requirements? When looking for a marketing agency, the same principle applies. Is it true that they “practice” in the areas you require? SEO? Deal with social media?
Is it possible to advertise on the internet with the agency? Organic search? Pay-per-click? Inquire about their skills and any areas where they aren’t as knowledgeable. A good firm would gladly provide you with a complete and honest response.
Inquire about the breadth of their services on a relevant issue. Do they handle the strategy and planning while you manage the execution?
No response is right or wrong, but be sure the agency has the capacity and capability to manage your requirements, whatever they may be.
#4. A Proven Track Record of Getting Things Done
Just because a marketing agency has previously worked with law firms doesn’t indicate it’ll be a good fit for you. You’ll need a marketer with experience providing outcomes for law firms.
Marketing organizations have thorough records of their performance at a time when Big Data is all the rage. Ideally, you’d like to see results from a legal firm that shares your marketing objectives. Any reputable firm will gladly show you the results they’ve achieved for some of their law firm clients.
When you hire a top-rated agency with a track record of success, you can be certain they will yield the same results.
You’ll come across a lot of “award-winning” firms when completing your investigation. While those accomplishments are admirable, they do not always tell the whole story.
When analyzing these law firm marketing agencies, you should be especially cautious. There should be no lingering doubts about their abilities. To that end, we recommend looking through their website to check if any case studies have been released.
If you can’t discover any case studies, look at their websites for testimonials. A few that break down the agency’s successful marketing efforts for its clients are always a good sign. Also, you might want to look up those persons online to ensure they aren’t imposters.
You can also examine genuine client reviews on a third-party platform over which the agencies have no control. Google Maps is the most common option.
#5. Examine The Fee Structures And Contract Terms Thoroughly
If you’ve decided to engage a digital marketing agency, you’ve made a wise decision. But it doesn’t mean you should bind yourself into a long-term contract with hidden or expensive fees. You know how to interpret contracts as an attorney. As a result, make sure you read this one and ask the following questions:
- What is the duration of the contract?
- What is the procedure for terminating the contract if things aren’t going as planned?
- Are there any key performance indicators (KPIs) included in the agreement?
- What methods are used to collect fees? Do they have a set price, or are they based on an hourly or “for-service” rate?
Getting the answers to these questions ahead of time will help you prevent any unpleasant surprises and disappointments later on.
#6. Do Your Lawyer Thing
As you are aware, double-checking fee structures and contract conditions is critical. Before you make a decision, inquire about:
What is the minimum length of a service contract? Can you schedule services on a month-to-month basis, at least until you have confirmed the agency’s efficacy? If the partnership isn’t meeting your expectations, how can you end it? What key performance metrics (e.g., site traffic, leads, search engine rankings, etc.) do you use to measure success?
How do they calculate fees (monthly or hourly)? Is there a set amount? Does the cost remain the same each month? Are services scalable up or down? What does it mean in terms of payment if expectations aren’t met?
You know, as a lawyer, that surprises are never a good thing! Don’t be taken off guard by ambiguous wording or unasked queries.
#7. Marketing For Lawyers Should Be Tailored To Your Desired Clientele
Although it is a part of listening, experts believe it deserves to be mentioned separately. If you hire the right marketing company, you will be able to attract the best clients to your business – the ideal customers!
Many marketing firms place too much emphasis on traffic. It’s not why you created your law firm’s website or started marketing! Data with inexplicable upward trends are not searched for. It’s not about winning Page One. A vanity keyword isn’t a game of “collect them all.”
Rather than focusing on the real problem, it tries to make you believe it will be a great solution. You’re on the lookout for new customers and cases to work on. Marketers promise you the moon, the sun, and the stars of the sky, but they don’t deliver what they promised.
Nobody tells you what to expect, and they are not paying attention to how you feel. Therefore, even though all of the numbers on the charts have been going “up,” you are still not bringing in any clients.
The development of a truly effective marketing plan takes time. There are no guarantees, and it does not happen overnight.
There is always an opportunity to work on new cases and clients.
The lousy marketing firms want to assure you that all the stars in the sky will shine. They concentrate on the wrong things and try to persuade you that this is a wonderful thing. They ignore your comments about what’s actually going on, and they don’t tell you what your expectations should be. In other words, although all of the graphs have been going up for years, you don’t have any clients walking in the door.
It takes time to develop a truly effective marketing plan. There are no “guarantees,” and it does not happen overnight.
You should avoid relying on marketing firms that do not already help you. Make sure you understand your obligations and read all contracts carefully.
Do you have control over the content they create for you? Would you mind sharing what you can do if the leads you receive don’t suit your needs? Would you be able to leave after several months or years? What are other “one-trick pony” tactics available besides PPC?
You must know this.
Find the Most Effective Law Firm Marketing Services to Scale Up Your Law Firm
You’re not marketing; you’re a lawyer. This is why hiring pros to handle your marketing is a wise decision. And now that you’ve read our advice on how to find the top law firm marketing services, you’ll know how to get started.