You woke up one day to find your name all over the internet with a video of you last night. It was a party, and you were drunk. You even attacked the government and the ruling party. What do you do? Do you create another video to explain that you were drunk? Change your name?
Considering that social platforms play host to over 70 percent of the population, you feel even worse. Social media is now a popular way to get jobs, connect, and make friends. Will you wait for your reputation to go down the drain? What if your employer decides to fire you to save the reputation of the company?
A professional online reputation management company can help you out. Status Labs is a professional online reputation management company with clients in over 40 countries. The company has offices in London, New York, Austin, Los Angeles, and São Paulo. Here are five tips from Status Lab on online social media management to assist you with online reputation management:
Create Your Brand
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Your brand represents the idea that you want to sell on social media. You ought to separate your personal life from the brand. Experts from the “gold standard” ORM giant Status Labs can assist you in setting up a brand page for your company. Furthermore, create a space that represents the energy that you want the world to feel. Show off your brand using profile pictures, banners, advertisements, and posts. Use your areas of expertise, and build a brand that focuses on your strengths. Good ORM builds a brand through images.
Consistency determines how well people receive your brand. You have to remind people that you exist. Your social media pages should represent your story. Ask yourself, “What do I want to share with the world?” Online reputation management professionals ensure that you get to tell your story.
Grow an Audience
Growing an audience does not happen overnight, but with consistency, you will get there. During this step, you have to learn who your audience is. For instance, once you post, the people who reply to or engage with your posts will be from a certain age and location. Know your target audience, and create useful strategies for your business. According to Status Labs, most audiences prefer visual content. Try using videos to draw audiences to your site.
Mind Your Response
Always consider how to respond to every comment. Sometimes, social media users can be challenging to handle. The comments may be pessimistic. A brand can use negative comments to improve their services or products. As the saying goes, however, the internet never forgets. Even if deleted, one rude comment can be preserved with a simple screenshot and haunt you for years. Businesses must consider hiring online professionals to help them with online reputation management.
You need a long-term plan for online reputation management. Even when you hire the best of teams, reputation management is always a work in progress. Reputation management calls for rapid changes. Search engines take a while to update search results. That means that you will need to wait a little longer for the strategies to show results. However, a good ORM approach can give you peace of mind and help you remain mindful of what you post online.
Why Is This Good for Your Business?
When you hire Status Labs, you can expect more than online reputation management. Companies need ORM to build lasting relationships and trust for their brands. The company has appeared on the Inc. 5000 list of the fastest growing private companies for four consecutive years and has been profiled in the New York Post, New York Times, and Du Juor, among other publications.