Out of all the MBA specializations that are available today, an MBA in digital marketing is a fairly new addition to the group. And despite being a new program, it has gained a lot of popularity due to the bright scope of digital marketing.
In this article, we will state everything you must know about an MBA in Digital Marketing so if you are considering this course and want to make an informed decision, do read this guide till the end.
What is an MBA in Digital Marketing?
Table of Contents
An MBA in Digital Marketing Program is a 2 years professional degree course mainly for postgraduate students. It was introduced with a mission to upskill learners in all aspects of digital marketing as well as in-depth training on how management works.
An MBA in Digital Marketing is a sole program that offers different versions of it because of the dynamic nature of its study. You must check out IIDE’s highly recommended MBA in Digital Marketing program.
Let’s look at all the details & what you will learn in an MBA in Digital Marketing program.
Syllabus of an MBA in Digital Marketing
The syllabus of an MBA in Digital Marketing program covers everything with a major focus on the practical training and application of each skill.
Given below are the digital marketing skills covered:
- Digital Marketing Basics
- SEO (search engine optimization)
- SMM (social media marketing)
- SEM (search engine marketing)
- Website Creation
- Email Marketing
- Ecommerce Management
- Content Marketing
- Video Marketing
- Mobile Marketing
- Marketing Automation
- Podcast Marketing
- Influencer Marketing
- Media Planning
Further, managerial & soft skills are also included in an MBA in digital marketing program like:
- Interview Skills
- Agency Visits and Management Interaction
- Resume Making
- Presentation Skills
- Advanced Excel skills
- How to approach a client brief
- Art of Pitching in the Media Industry
- Advanced PPT skills
- Introduction to Departments in an Agency
MBA in Digital Marketing Program Also Includes:
Compulsory internships are a part of such programs to assist you in experiencing hands-on exposure & training to learn everything ground up.
Placement Cells are a part of almost every MBA program because companies want to hire MBA candidates who have been trained professionally and practically and MBA programs are the best places for them to hire.
To ensure that you have absorbed all the skills correctly and that if you’re able to apply them, a capstone project has to be submitted towards the end of the program as a final assignment. It’s an end-to-end assessment where you’re required to work on the brand assigned or the situation proposed.
Depending on the institute, after clearing everything, an industry-recognized certification is awarded which acts as proof of the skills you gained during the program and your performance.
Job Opportunities after an MBA in Digital Marketing
Most of the time, Digital marketing MBA candidates get chosen by top companies even while the program is going on. The ones who don’t, get guaranteed lucrative career opportunities on completion of the program.
Did you know? MBA candidates are not required to start their career level from an intern or executive level. They are trained to directly take up mid-senior managerial roles. Here’s a list of just a few job opportunities that you can bag in top companies & brands after an MBA in digital marketing program:
- Brand Manager
- Account Manager
- Digital Marketing Manager
- Paid Media Expert
- Content Marketer
- Media Strategist
- SEO Specialist
- PPC/SEM Specialist
- Social Media Manager
- Business Development Manager
- Client Servicing Manager
Average Starting Salary for MBA in Digital Marketing Candidates
The salary trends after studying any course in digital marketing are very good due to the rise in demand for digital marketing professionals. And if a learner has pursued an MBA in digital marketing, the salary scope widens even more.
The average starting package for an MBA in Digital Marketing student is INR 4,00,000+ LPA. Nore: This depends on the job role you opt for. All the roles have different demands and hence, the salary might fluctuate.
An MBA in Digital Marketing program is a smart option for all graduate students and working professionals who want to learn digital marketing along with its practical application.
But we understand if you’re not ready for this investment or probably are an undergraduate student which makes you ineligible for an MBA program.
There’s another option for you! Due to the advancement in technology as well as the need for digital marketing, many popular institutes have now started an Online Digital Marketing Course which is equally advanced, fast-track, and also deems you eligible for their placement assistance.
Have more questions? Drop them in the comments section below.