Pay-per-click (PPC) advertising is one of the preferred ways to boost brand visibility quickly and generate quality leads. When done effectively, this marketing medium can work wonders to boost your business growth and visibility. As companies can choose their keywords based on their goals, this strategy can offer value even on a low budget. Additionally, you are only liable to pay when someone clicks on your ad while ensuring you are visible at the top for every relevant search criteria.
By ensuring that you target your prospective customers accurately, PPC advertising companies in India can maximise your return on investment and drive sales like never before.
Here are some important tips to create successful PPC campaigns.
Carefully choose your keywords
This crucial factor cannot be overlooked when developing a PPC campaign. Each keyword comes with a cost attached to it. Using too many keywords that are not relevant can have you paying more than you receive. The first step is conducting in-depth research to best identify the keywords that suit your goals. Along with company-specific keywords, be sure to also look at what your top competitors are using. Google AdWords can be an extremely helpful tool to get you started.
Focus on search intent
Before creating your PPC campaign, identify the main goals you hope to achieve. This will help you better target your ad to prospective customers. Additionally, also be sure to match your keywords and ad copy to customer search intent. Identifying the right keywords, based on whether the ultimate goal is sale or promotion, can help better target your audience and avoid unwanted clicks that add to the expense.
Write an impactful ad copy
PPC visitors are 50% more likely to purchase something than organic visitors.
PPC advertising guarantees you a top spot on the page for every relevant search. However, what gets you the click is your ad copy. It is important to be clear and concise in the ad copy to ensure your prospective customers know what you are offering. Common errors such as weak grammar, typos, or vague and complicated sentences could cost you a click and a potential sale as well. For help in creating an impactful ad copy, reach out to a PPC expert in Mumbai.
Prioritize website performance
Slow websites are the fastest way to kill a possible sale. When a customer clicks on your ad, they want to be instantly diverted to the offer or product being advertised. If the website takes more than a couple of seconds to load, the customer is likely to move on to a competitor. Similarly, it is important to have them diverted to the right landing page. No customer wants to navigate through the entire site to find what they are looking for. Be sure to create customized landing pages for every offer.
Optimize and declutter your website
Another critical website focus when looking to maximize your PPC campaign results is an optimized website. These days’ customers are logging in from a variety of devices across the world. Having a mobile-optimized site is an important requirement to maximize quality leads and sales. Also, be sure to have an easy-to-navigate site that is not cluttered with too much information. A secure website is another critical aspect to focus on as customers may not be comfortable making a purchase or sharing their personal information on an unsecured website.
Once you have factored in all these aspects, don’t forget to set up analytics to help you monitor the performance of your campaign. Initially, you may be required to constantly monitor and update your keywords or other aspects to better suit your prospective audience.
Software such as Google Analytics can offer you a variety of metrics that can help you tailor your campaign to be more productive. Here, you can find insightful information on which keywords are working and which are not, which pages are most viewed, bounce rate, click-through rate, number of visitors, demographics, and a lot more.
If all these factors have you overwhelmed, be sure to consult a leading PPC company in Mumbai to help you create a powerful PPC campaign that maximizes your returns and is in line with your company goals and objectives.