Need of Images
Visual data is the best input method to understand or learn something faster and for a long time. With the advancements in the field of digital technology, we can utilize visual data even better because of the reverse picture search feature.
Shopping websites use images for every object and category. There is no e-commerce website selling its services without visuals. Not only that but there are also other types of platforms like blogs and informational pages which use images to support their content.
But it is important to use our original images to take full advantage of the image search feature to boost up your ranking. Many platforms such as reverseimagesearch, google, and Pinterest, use reverse picture search to aid users in finding better content with much less effort.
Development of SEO
Previously SEO considered only the usage of keywords and the degree of their occurrences. This was the standard measurement for finding the quality and relevance of a topic. but this procedure made a problem in the search engine result quality.
Low-quality pages, which contained no useful content, but just a long list of keywords intentionally inserted in the content without making it develop any sense to the user used to appear as the top search results.
To make the quality pages and websites reach the top of the resulting feed, google included user experience as a big element in the SEO factors. This is measured usually by the number of clicks on the website, incoming organic traffic, image tags, user experience, backlinks, and many other aspects.
SEO crawls through the image databases to find the details for every image that can be found on the internet. You can also search by image to find some of the related information that google can allow the users to see.
How To Use Reverse Picture Search For Better Image SEO
Backlinks are one of the top three features of Google’s SEO ranking factors. Previously it was a trivial job to find pictures on any website that uses your content. Even now people steal other’s work easily and use it as their own. If a person uses your content on his website, he must provide a backlink to your platform to avoid copyright issues.
You can perform an image search to find the backlinks to your website. Once you upload your image to the reverse picture search utility, the tool will enlist links that contain your image in a matter of seconds. From there, you can see if some websites do not provide you a backlink, you can simply demand it from them. But make sure that you have backlinks from reputed and well-ranked websites as google also observes the quality of backlinks you have and not only the number.
You can generate the images that are widely used by industry giants as backlinks in their websites to make it easier for your images to be picked up by them.
Considering Images for Backlinks
It is almost impossible to perform a reverse picture search on every image on your platform as there may be hundreds or thousands of images. So, to ease your task take a hint from the pages that generate more traffic. Perform the photo search on the images from these pages.
Other than this, try doing your best for the feature image of your link. This image appears with the link that you share on other platforms. Make it engaging enough for people to get attracted and open the link, which will increase the reach of your website making your content trustable and reliable in the eyes of the Googles algorithm for SEO ranking.
You can opt for email outreaching on other platforms. Create content for other websites that includes your image and a backlink to it. This will make the organic traffic of that platform to yours. An increase in traffic is a very direct source of making your SEO ranking increased.
But it requires effort and investment. If you are able to spare time for it, or if you can consider your budget to hire professionals for this task, then it is a great go-to method as these backlinks will eventually be picked up by SEO and can be verified using reverse picture search.
Develop Shareable Content
Try to make your visuals shareable. If your images are easy to share on social media platforms and other websites, it would increase the reach of your website making it easy to be picked by mentionable platforms. But to make It possible, create engaging images that are informative as well as attractive so that people pick them easily even from an ocean of images that result from reverse picture search.
To wrap up the discussion, reverse picture search has proved to be a very useful tool in terms of utilizing images to increase your SEO ranking on Google. It develops quality backlinks and aids in measuring the performance of different images on your platform.