Today, more and more brands and companies are using video to communicate. Animated videos for business, also called video motion design, allows you to convey information in a fun way and bring it to many people. An explanatory video can be used as a promotional medium or simply to spice up a company’s internal communications. We sum up.
What is an explanatory video?
An explanatory video is simply a video that aims to convey information and explain it clearly. A motion design video is usually a short video of just a few minutes to convey important information.
All in all, creating a motion design video makes it easy to reach your leads (prospects) through its social media sharing. Its concise format ensures strong commitment from the client, who is then likely to share it.
Explainer videos are an increasingly popular way to promote a brand, product, or service.
Who to target with an explanatory video?
The target audience when creating a motion design video is usually a potential client that the company wants to attract. Indeed, it is estimated that the average Frenchman watches around 45 minutes of video per day on social media. So an explanatory video is a great way to reach potential customers.
The purpose of an explanatory video is to present and explain to a potential buyer why the presented product or service meets their needs. It also allows you to stand out from the competition in the sense that you explain why the service or product you offer is the best.
Video footage and explanatory videos can also be used internally to explain new working methods and can even serve as instructions for use. They can also be used to raise public awareness about a specific issue (illness, drug addiction, etc.).
Are you organizing an internal event? Make a teaser to encourage your employees to get involved. All you have to do is provide the date, time, place and reason for the meeting.
Events are an opportunity to create connections between employees who, for example, do not work in the same department. Making a film during the event provides an opportunity to immortalize these moments. At the end of the event, you can send an aftermovie to your staff showing the highlights of the moment. This will allow everyone to remember the time well spent on this occasion.
How to make an explanatory video?
To create a motion design video, it is usually recommended to contact a video production specialist. Now there are many links that offer their agency services in an explanatory video.
A professional will accompany you to determine the topic of the video, its format, duration, and the elements that need to be included in it. He will take care of the production and deliver the finished work to you.
Thus, motion video design allows you to reach a wide audience, whatever it may be, and convey clear information in a concise and fast manner. The video will convince your audience of the importance of buying a product or joining a cause.
How to make this video successful?
The key to a successful explanatory video is its length, clarity, and originality. You have to know how to keep the viewer’s attention without tiring them, to make sure they stay to the end. If the ideal length of one of these videos is between 30 seconds and 1 minute 30 minutes, its format remains fairly loose. Here are a few examples: real footage or motion design, as long as there is dynamics, anything is possible!
Something that will bring your personal touch to stand out in the market with a quality video that will use your graphic charter.
After all, graphics and sound remain an important point in the creation of any video: only high-quality video (visual and sound) will completely hold the attention of your target.
That is why about 80% of people visiting the site tend to watch videos, versus only 20% to read text, this media definitely attracts the attention of visitors.
Go now to our website and find out how to order an explanatory video to promote your business.