2020 has been a tough year for each and everyone around the world. Regardless of the sentiments, people have about the past year. It is undeniable that the COVID-19 pandemic affected every aspect of a person’s life, especially business.
However, it paved the way for businesses to shift into business marketing models to cater to the consumers locked down for months.
Necessary changes and innovations were made, which results in a brand-new set of internet marketing services or digital marketing Trends.
So, what is in store for 2021 in the world of digital marketing? What are the trends about which consumers and businesses alike need to get excited? To know, here is a list of the digital marketing trends you need to know.
1. Digital-based businesses Will Continue Rising
Besides being here to stay, digitally-based businesses will continue to gain popularity and growth for 2021. The majority of consumers are already used to this kind of reality where many of their purchasing needs must be done online. With this in mind, businesses that struggled during the middle of the pandemic adapted to a new trend to serve their customers online.
Thus, digitally-based businesses will continue to grow and might surpass businesses that have brick-and-mortar shops. It means they also need to change their marketing strategies and gear them towards business owners’ digital platform. Of course, these will only be possible with the help of experts in internet marketing services.
2. Social Media Will Soon Become an ECommerce Platform
Social media was initially helping businesses with brand discovery and audience reach. However, with Facebook Marketplace, entrepreneurs from all walks of life can do business on this social media platform. Although this trend has existed for the past two years, its importance was proven many times during the lockdowns last year.
It means social media platforms such as Instagram, Facebook, and Twitter will improve their marketplaces for the consumers’ convenience. Considering they too have gained significant growth and income, consumers must brace themselves for the bigger and much-improved social media eCommerce platform. Followers and engagement on social media is a must for every business, you can also buy Instagram followers, Twitter Followers and other social media followers to get more engagement on your posts
3. “Near Me” Searches Will Continue to Dominate the Search Engines
Consumers who are confined at their homes during the height of the pandemic last year tend to rely on search engines such as Google to look for restaurants, services, shops, and anything they want to buy. Thus, in each search of an average consumer, they tend to use “near me” to specifically get search engine results of the businesses they can transact with that are nearest to them. It is more on a geocentric search where search engines provide results featuring businesses that operate the nearest to a consumer.
Also, most of these searches are done through voice search. A common but very innovative app feature to search the web more conveniently.
4. Advertising Becomes More Programmatic
The implementation of Artificial Intelligence (AI) will be mostly about automating businesses and purchasing advertisements in the coming years. Its main goal is to widen a business’s reach by targeting more specific consumers or audience. It also includes real-time bidding for brands who want to purchase ads from the internet and social media platforms. This kind of automation enables businesses to improve their online presence and select advertisements which provides them better results and higher conversions without spending too much on customer acquisition costs.
There you have it! These are the five best digital marketing trends you need to check for 2021! More are equally interesting, but the ones listed above are projected to create a bigger impact on digital marketing this year and the next years to come.