Without us realizing it, mobile gadgets have altered our way of life. We carry them wherever we go, and they are our primary means of communication and information gathering. More and more people are accessing the Internet using mobile devices due to its simplicity of use and lower mobile internet rates, and this number is growing every year.
Check your website data on Google Analytics or eye10.io if you’re still not convinced. Most visitors to your website are most likely using a mobile device. As a result, it’s critical to optimize web design for mobile phones so that all of our website’s pages work on these devices.
So, to avoid losing visibility in search results, pay attention to the various measures you should undertake to optimize your website for mobile:
Ways to optimize your website on mobile
Table of Contents
According to your website, your audience, and the benefits and drawbacks of each of the following options, you can optimize our mobile website in various ways.
- Responsive or adaptive design: This option is the most popular due to its benefits and ease of implementation. It includes having a mobile version and a PC version in the same URL. We adjust the content to fit the device’s screen size. It has the advantage of granting all permission to a single page, requiring just one version of the web code to be maintained and only one page indexed by Google.
- Interactive publication: This version detects the user’s device and displays the appropriate version. Only one URL is counted, with the mobile version using a different HTML code. The benefit is that you have complete control over the material that appears on the mobile version.
- Stand-alone URL: This option allows you to establish two separate URLs, giving you two versions of your homepage. The advantage is that you are placing 2 distinct URLs for each performance, and if you do not name the canonical tag appropriately, Google will identify them as duplicate content. However, it is more time-consuming than the other options because you must develop a homepage for each version.
- Reduce the number of redirects: If you must use redirects on your website, strive to have them all lead to the same destination URL. Because a redirect takes roughly 0.6 seconds to load, having too many diverted sites slows down the page load, which is bad for users and search engines.
- Links and buttons : The icons and links on our website’s mobile version must be simple to utilize. Make sure the icons and links are bold and visible enough to see and click without difficulty. To urge customers to buy, register, or request information, place a call to action in the buttons. To capture the user’s attention, utilize bright colors in these elements.
Please make sure the clickable components aren’t too closely combined, as this can make it tough for the user to select the right one.
Adapted design for the gadget (responsive web design)
When it comes to mobile SEO, one of the most typical mistakes is providing material with a screen width greater than the device’s, which means the user will have to extend the screen multiple times to see our information. Users leave our website as a result of their displeasure. You must ensure that the different components of your page fit nicely in a mobile screen’s resolution.
Furthermore, in mobile-optimized versions, the text must be easily readable. Remember to double-check that the photos are displayed appropriately and are the proper size.
The speed of the internet
While a website takes longer than 3 seconds to launch, 40% of people quit it, which rises when using mobile devices. Improve your mobile SEO by eliminating HTML, CSS, and Javascript coding as much as feasible, enabling browser cache, and decreasing server response time. These are some of the steps you may take to increase your website’s speed.
When it comes to improving a website’s loading speed, the size and weight of the photos you upload must be considered. Suppose you upload an image that is too huge and heavy. In that case, the page’s loading will be slowed down, affecting you both in terms of SEO and usability because people will lose patience and abandon your website quickly in these circumstances, resulting in high bounce rates.
To optimize your website for mobile phones, on the other hand, it is recommended that you develop two versions of your website, one with images that are ideal for this sort of device and one without.
The eye10 tool will help you determine if your website is mobile-friendly. Enter your website’s URL, and Google will assess it to see if consumers can navigate it quickly on a mobile device. It will tell you how your website is doing and provide you with some ideas to enhance your mobile SEO.
