Studies show that color has a profound effect on people’s moods and productivity levels. So, it’s easy to assume that it can affect how they perceive your logo, too.
If you want your logo to create the right impression, it’s important to consider the impact of color psychology when considering your colorful logo design.
Check out these guidelines for choosing logo design colors.
Use Warm Logo Colors for Attention
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Warm colors like red attract attention, so you can use them to draw the viewer’s eye toward important aspects of your brand. Likewise, choosing red for your main logo color will draw the eye.
Red stimulates the visual sense, so it can help boost brand retention, too.
Other warm colors include orange, which is exciting and inviting, or yellow, which stimulates memory.
Cool Logo Design Colors
Cool colors like green, blue, and purple are soothing to the eyes and can create feelings of calm, renewal, and trust. Blue is often used by brands wanting to create the impression that they’re trustworthy and dependable.
Color Connotations
The psychological effect of color is often altered by cultural connotations associated with particular shades. In Western societies, red symbolizes danger, black stands for negativity, and white is a sign of purity. We associate blue with water and green with plants.
In Asia, yellow can represent power, and red implies happiness and luck. Black symbolizes evil and cruelty, although it sometimes represents water.
Keep any relevant cultural aspects in mind when working on your logo color schemes.
Logo Color Combinations
Everyone has their own preferences when it comes to colors that go together, but there are deep-rooted psychological reasons for this. Studies show that these are some of the most well-liked color combinations:
- Yellow with red, black, blue, or green
- Orange with black, red, and blue
- Red with white, or black and yellow
- Red with blue or green
- Pink and blue, orange, or white
- Blue with orange, or red and white.
The most important thing to consider with color combinations is legibility. You must ensure your logo is clear and legible on your preferred background color.
You can experiment with different color combinations using a logo generator to find out what works best for your brand.
Color Perceptions
Certain colors can create specific emotions in people. Bright colors like yellow and red invoke energy and action, while shades of black and gray represent sophisticated elegance.
Due to their close links with nature, blue and green represent life and renewal. Always research your color choices carefully to find out what they symbolize in modern society and how that could impact your brand.
Finalizing Your Branding
Once you’ve decided on your logo design colors, you can get down to the finer details of putting your logo together. Other important aspects involved in logo design include shape, fonts, and symbolism.
All these components work together to create a simple, unique, and lasting representation of your brand.
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