Nowadays, retail businesses rely on data centres to deliver digital services and improve their customer experiences online. Customers are currently demanding for an exceptionally personalised shopping experience every time you interact with brands in-stores or online.
Since retail businesses need plenty of data to ensure the best user experience, they need to use the services of data centres for a variety of reasons. Macquarie Data Centres, a data centre service provider operating in Australia, suggested looking for a data facility that builds long-standing relationships with clients. It means that the data centre provider must build a high level of trust and security to make businesses feel at ease.
While the majority of retailers are relying on data centres for smooth-sailing business operations, there are still some that are not convinced that they need this type of service for their company. Here are some of the main excuses for why retail businesses must start working with data centre providers.
Reason #1: For Personalisation
One of the biggest driving forces, why there is a strong demand for data centres during recent years, is the businesses’ intention to personalise the customer’s shopping experience. Numerous researches showed that today’s customers feel more valued if the businesses treat them as an individual instead of a part of a group or a large demographic.
But developing a personalised approach can be a daunting task for most retailers. It requires an analysis of the transaction history of the customers to determine their needs and wants. Other retailers will exert more effort by recording large numbers of data generated by their customers to provide a tailored experience. Because of this, they need to look at billions of data gathered every day. It means that they need to rent an appropriately sized data centre to keep and work with all the data that they generate.
Reason #2: Elevated Uptime
By transferring the data processing and storage in a data centre, the retailers will also manage to achieve higher levels of reliability. Instead of being kept in a single location where there is a higher risk of damages or loss, storing it in a data centre can allow it to be saved in several locations. Because of this, the chances of getting lost or destroyed will be reduced.
This feature is important in eCommerce, where breeches in vital data could cause them to lose significant amounts of money. Even the major retailers know that they need to measure their total downtime annually. When their website becomes dysfunctional for a while, the customers will look for alternative sources to get the same products. It is why shifting to data centre storage can help them improve their uptime.
Reason #3: Data Centre Security
Another important function of data centres for retail business is the heightened security that it can bring. Retailers no longer need to put their businesses at risk of cyber threats and other security vulnerabilities if they outsource the duty of securing the data to the data storage service providers. Australia’s Macquarie Data Centres, for example, vowed to provide the most competitive levels of security for all the valuable data of their clients.
Data centres are very useful for retailers and other businesses. With the advanced technologies offered by these service providers, all industries will be assured that their valuable data are protected all the time.