Social media platforms are highly effective in engaging online audiences. But when it comes to sharing visual content, Instagram stands tall above all other platforms. The platform makes it easier for brands and individuals to engage followers with visual content like images, videos, and illustrations.
Instagram offers numerous opportunities for users to boost online engagement with video content. Through videos, individuals and businesses communicate better than they would with text or photos. Videos also allow people to tell compelling stories and showcase their personalities or teams.
If you want to boost your engagement with Instagram followers, here are three ways video content can help:
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Capturing People’s Attention
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One way that video content increases Instagram engagement is by capturing the attention of your target audience. Generally, the attention span of most people is short. Videos are great at holding your followers’ attention longer than images or text would.
Video content allows for more interaction because it combines images, motion, and voice, making it more attractive and engaging to people. This means people retain more video content information than other content formats. You can boost engagement with your audience on Instagram by leveraging the Instagram TV (IGTV) feature that allows users to upload video content or repurpose Livestream content.
You can buy IGTV likes to show your audience that people watch and like your video content if you’re just getting started. Take a look at this list of the best places to buy IGTV likes to do this easily.
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Building Trust With Your Audience
The other way video content can boost engagement with your target audience on Instagram is by building trust. People follow and engage with brands they trust. Video content can be invaluable when it comes to earning the trust of your audience. For example, you can give your audience an exclusive behind-the-scenes look at your company.
Doing this enhances transparency, showing them there’s nothing to hide. Inside view videos of your operations show off your values and personality. It makes your audience feel special and causes them to acquaint themselves with your brand better, making them trust your company more.
Alternatively, you can make short, 15-second videos showing the light side of personalities in your company or videos of funny behind-the-scene moments. Your audience will find such content entertaining, encouraging them to continue engaging with your brand more.
An exciting way to share such videos is to use the Instagram reels feature. If you decide to integrate this feature into your marketing strategy, tie your video content to your brand and add a solid call to action. While it’s possible to create reels directly on the Instagram app, there’s an option to use the free InShot App if you want more editing options.
If you’re new to Instagram, show your audience that you’re famous by buying Instagram reels likes and views. This should give them a reason to trust you.
Another aspect of video content that’s great at boosting Instagram engagement is the use of live streaming events. Live videos allow you to interact with your audience in real time. You can answer their questions, share news, and listen to their needs. This boosts engagement by humanizing your brand, inspiring trust, and increasing brand awareness.
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Connecting With Your Target Audience
Another way that video content boosts Instagram engagement is by connecting with followers. Video content allows users to tell stories that captivate people, enabling companies and individuals to communicate with their target audience. Reports show that 81% of people who watch video stories are likely to act in favor of a brand.
Naturally, people love to hear stories. By using video to tell stories, brands and individuals help their audiences instinctively make sense of what they see and hear. Stories are also memorable; people remember them more and better than other forms of information.
Stories effectively forge emotional connections, communicate values, and shape perception. Stories can spark emotions that push your target audience to take a specific action when told in video format. Brands can leverage the Instagram stories feature to create and share captivating video stories with their followers to boost engagement.
Final Thoughts
Nothing works well as video content when it comes to increasing brand engagement with customers and prospects. Naturally, people get attracted to visual content. When voice and motion are added to visual content to create videos, people get people hooked to the content.
Video content offers many benefits that increase engagement. They are more relatable, hold the attention of their followers longer, and are more effective at building trust. If you’re unsure where you need video content to boost engagement with your audience on Instagram, the three points discussed above are convincing enough.
