A recent Nielson consumer survey discovered an interesting fact about consumer decision-making. More than 90% of the people surveyed claimed they believe in word-of-mouth advertising. Seventy-two percent of those consumers say word-of-mouth advertising plays an important role in purchasing products and services.
Key Opinion Leaders (KOL) Are The Kings And Queens Of Word-of-Mouth Marketing.
Key opinion leaders are the engine on the consumer purchasing train, according to NetbaseQuid. NetbaseQuid is a top social media analyzer, as well as an important source for text analytics. The NetbaseQuid team makes sure their clients understand the difference between a key opinion leader and an influencer. Key opinion leaders help companies on and offline. Influencers only operate online. But a KOL and an influencer can be the same person.
It’s not unusual for a well-known opinion leader to work their magic online. Opinion leaders have the ability to win trust and influence decisions. KOL’s have a large and committed consumer base. Most KOL’s have the knowledge and the experience to sway people’s opinions. Key opinion leaders have the authenticity and the trust needed to fuel revenue growth, according to NetbaseQuid.
Opinion Leaders Boost Awareness And Generate Leads
When KOLs are part of a marketing strategy, they target a specific audience. An opinion leader may be a Nano-influencer or a Micro-influencer. A Nano-influencer has one thousand to ten thousand followers, and a Micro-influencer has ten thousand to fifty thousand followers.
Large companies that need help from a KOL look for Mid-tier, Macro, or Mega influencers. A Mid-tier influencer has 50 to 500 thousand followers. Macro influencers have 500,000 to 1,000,000 followers. And Mega influencers have more than 1,000,000 loyal followers.
Opinion Leaders Help Raise Product And Company Awareness
Several questions pop up when companies or individuals search for an influencer and opinion leader that have the social clout to increase product and company awareness.
Influencers and key opinion leaders are different marketing tools. Rock stars, bloggers, real-world celebrities, and social media influencers help get the word out there, but they also promote themselves.
Recognized opinion leaders influence the big-name influencers because they developed the credibility, influence, and social power to be the gold standard in the opinion leader and influencing world.
The gurus of opinion-leading and influencing also help businesses reach a consumer audience they didn’t know. They reached more potential clients without spending a lot of marketing budget.
Picking The Right Opinion Leader Can Be Tricky
Hundreds of opinion leaders and influencers would love to help grow a business or identify current market trends. But not all opinion leaders are key. Key leaders usually focus on the issues and products that have meaning to them.
NetbaseQuid takes all the trickery out of choosing an influencer and social media leader. NetbaseQuid executives developed an AI and data-driven information platform that helps clients dissect essential from non-essential information.
The NetbaseQuid marketing intelligence platform identifies consumer and market trends. The platform is a mixture of analytic tools like innovative visualization and vocal interaction. The NetbaseQuid platform takes the guesswork out of marketing. NetbaseQuid executives say finding the right opinion leader is the team’s main focus.
The NetbaseQuid team gathers all the information about that leader or influencer through news articles, product reviews, social media posts, business filings, patent applications, and consumer reports.
Staying relevant online is a challenge. Startups and new technology pop up on the Internet every day. The NetbaseQuid intelligence platform helps expand their presence on and off the Internet.