According to a 2017 study, 9 out of 10 influencers on Instagram didn’t adhere to the FTC’s guidelines for adequate disclosure.
To minimize this problem in 2017, Instagram added a paid partnership feature. The aim was to make it easy for influencers to communicate their relationships with different brands. Many influencers and brands are against the Instagram paid partnership feature.
The argument is that this feature limits the power of subtle advertisement. Besides, the audience won’t view a brand the same way when they realize a celebrity is being paid to promote. And that’s why many brands are moving away from Instagram influencer marketing.
So is the paid partnership feature on Instagram all bad?
Keep reading to see the three benefits of using this feature.
1. Instagram Paid Partnership Feature Provide Reliable Stats
When you’re tagged as a business partner on Instagram, you gain access to the post stats. So, you see the number of people who saw it and their reactions. With this data, it’s easy to see whether your Instagram influencer marketing campaign is working.
So, strive to learn how to analyze the performance of your Instagram promotions effectively. Look for resources that guide you on what are promos on Instagram and how they work. The idea is to see how to effectively utilize these promos to boost brand awareness and increase leads.
Besides, by tracking the performance of your paid marketing campaigns, it’s easy to calculate the ROI. So, it’s quick to cut off any marketing campaign with a negative ROI and keeps the ones with positive returns.
2. It Makes It Easy to Decide Who Promotes Your Brand
The paid partnership features give the brands the option to activate the “Partner Approval.” That means your business has the power to decide who promotes your brand on Instagram. The influencers must therefore seek your approval before posting any business promotional content.
So, you should utilize this amazing feature to control who promotes your brand on Instagram. The idea is only to approve influencers who’ll create a positive image for your brand.
3. It Enhances Transparent Marketing
You’re lying to your target audience when you don’t disclose the relationship between your business and an Instagram influencer. So, in the long run, this will end up hurting both your brand and the influencer you’re working with. That’s why you need to invest in transparent marketing.
Understand that there’s nothing wrong with compensating people to endorse your brand on Instagram. So, use the paid partnership feature to acknowledge all influencers promoting your business.
Boost Brand Awareness by Investing an Effective Instagram Marketing Strategy
To boost brand awareness, you need to develop an effective Instagram marketing strategy. That’s why you must learn how the Instagram paid partnership feature works. The idea is to see the benefits this feature offers and take advantage of it.
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