Link building is vital to the indexing and ranking of a website. This makes it a critical SEO strategy, as SEO is all about increasing the visibility of a website and brand. Link is created in various ways, ranging from guest blogging and social media marketing and linking internally to a website. Here we will discuss Link Building Mistakes to avoid.
LinkGuildingServices.net is among the SEO experts agency that helps brands achieve their brand awareness objectives by providing link building services with an SEO friendly strategy, mainly through content marketing. By posting with these experts’ help, you are guaranteed long-term benefits as your posts will stay up through the hosting website’s lifeline.
While link building plays a vital role in your SEO success, most people make mistakes that weigh down their efforts.
Here are the link building mistakes you should avoid at all costs.
Table of Contents
1. Linking from irrelevant and spammy websites
When embarking on your link building campaign, experts will always advise you to work with relevant websites. Well, there is a lot of sense in that. For instance, if you are in the beauty industry, you get backlinks from a construction website. The traffic you get from this platform will probably not be interested in your products.
Relevance is vital when it comes to choosing websites for link building. The other grave mistake that people make in link building is getting links from spammy websites. This alone is enough to make your website get penalized by Google. Links from spammy websites will eat down your website and attract penalties.
The best way to avoid making both mistakes is by doing the research before you partner with any website for link building. Ensure that the website is relevant to what you do, and the websites are legitimate.
2. Not optimizing your content
Link building by itself is an SEO strategy; however, remember that it must be combined with other SEO efforts for it to work. The most relevant strategy on this note would be content marketing. Creating quality content will make the link building strategy effective.
This is mainly because visitors will only pay attention to content that appeals to them. This is the only way that they are going to come across the links. Pay attention to your content for effective link building. Do research, create strong headlines, and understand your audience, improving link building.
3. Using same nature anchor texts for link building
For a fruitful link-building strategy, you should use a mix of anchor texts. There are exact-match, naked anchor texts, and brand name anchors, to mention a few. The one mistake that people make is concentrating too much on one type of anchor texts.
You should balance the anchor texts and know where in your content would be the ideal to place them. The reason is that you are likely to get penalized by overusing one type of anchor text, which often results in the loss of rank on the search engine results pages.
4. Buying poor links
Remember that links are supposed to help you drive quality traffic, make conversions, and make sales. Note that bought links do not focus on quality as they do not target specific audiences. You will miss out on the quality traffic that is more likely to buy from you with these.
Also, it is not an economically wise move for your digital marketing strategy. It is obvious that you will pay for links that will generate traffic that will not even buy from you.
Instead of buying poor links, work harder, and focus on the link building strategy that will generate organic and quality traffic.
Avoiding the link building mistakes above will go a long way in helping you avoid weighing down your overall SEO efforts. If you want to build links, avoid short cuts effectively. As much as you will have to put in work, the benefits will be long-term. You can also get the help of SEO experts if you are fresh to this.