Smart money management is key to business success. So, of course you’re not going to spend your marketing budget on just anything.
Now, should you pay the SEO agency Melbourne and Sydney market leaders are using? Or rather just place an ad in the paper? Countless companies have seen that SEO is worth it and actually essential. Here’s why.
SEO—More Relevant than Ever
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Unlike some marketing trends, SEO’s importance isn’t waning. The term—abbreviation—was coined around 1997, so for over two decades brands have been fighting to rank high in search engines’ directories. And the fight won’t be over any time soon.
With people still using search engines as a primary source of information—and now even more via mobile—you need to be noticed online if you want engagement and see your business soar. Even if you just want your blog noticed, SEO is key, so this is why you will need to collaborate with an SEO agency.
Think Long Term
One reason you may consider other marketing options is because you haven’t seen much positive outcomes because of past SEO projects. Remember, SEO is a slow but steady process that can get you to the top. Small, incremental improvements that happen continuously can cause search engines to rate you higher and soon you’ll be beating the competition at this game.
The following benefits also show why you simply can’t ignore it.
Reasons Why SEO is a Smart Investment
Get the Exposure You’ve Been Hoping for
You simply can’t do without exposure in the online environment. And no, a few posts on social media won’t suffice. Consumers and other businesses are most likely to use search engines when researching anything about your industry and you want your name up there.
After successful SEO campaigns, all it takes is a few potential customers to connect with your content and you can get more known in your field. And the number of people you can reach this way is so much higher than the few passing by your brick-and-mortar establishment.
Good news is also that SEO campaigns can work for new startups as well as established businesses. Start making the right changes today and you can have a much bigger percentage of the market share a year from now.
Increase Those Sales Numbers
More exposure means more people are aware of your service or products. Even if only a small percentage of your leads eventually commit to a sale, any increase in leads means more sales for you.
A More User Friendly Website Converts Better
When you work through the necessary changes and improvements an SEO expert would suggest to you, you’ll see that a lot of it has to do with user experience. For example:
- Faster loading times.
- Writing content so it’s easy to find relevant information, such as using multiple headings.
- Changing pages so they’re more appropriate for mobile view and use.
- Remove broken links so users aren’t frustrated for not getting to information they’re after.
- Creating organised pages with layouts that make sense, making it easy to find what one is looking for. For example, placing a checkout option in an obvious position on the page, for quick navigation.
Once you’ve done these changes, search engines are bound to notice that people spend more time on your pages. This can be because they’re more engaging and easier to use, and algorithms will take note and realise your website is more valuable to users than before. That will boost your rankings.
But here’s an added bonus. With users staying on pages longer, you have more time to capture their interest and secure engagement or finalise a sale. More conversions are automatically part of an optimised website.
Boost Credibility and Reputation
The people doing all the online searches often do them simply to do some background research. Chances are, if they don’t find you online, they won’t even think you exist. That’s how dependent on digital marketing we’ve become!
So, if you want to seem credible and prove you’re a contender in your industry, you need to showcase your business and use SEO to ensure you’re easily found. Having a quality website with user-friendly features—all related to SEO—is also impressive, so people will think more of your brand, simply based on what you’ve improved for your SEO campaign.
Be More Accessible—Round the Clock
Now, you can’t have someone answering the phone 24/7 from the office. But you can have your website collect visitors’ information no matter what time they decide to do some research on you. And let’s be honest—many consumers spend hours online AFTER hours. That’s when you need to put your best foot forward and your website can do that for you ALL DAY.
Bottomline—SEO Gives Great ROI
You can see all the reasons! SEO marketing deserves your trust as THE method to get you ahead in the game this year. The investment you make will show great returns in due course, from getting you more sales to creating a positive reputation for your brand. What better way to spend your money than this?
