With the development of the internet, the world has never been more connected. With a few clicks of the mouse, anyone and everyone can establish a connection. Nevertheless, an increased need for connection poses challenges, such as overcoming language barriers. For global businesses, multilingual websites are essential. To “localize” your brand, it’s best to tailor your web pages to the audiences you want to reach.
By localizing, businesses can take advantage of the vast opportunities presented by the global marketplace’s explosive growth. They can reach more customers, increase sales, and build brand presence. Therefore, in the following sections of this post, you’ll learn about the growth strategies for multilingual sites. Let’s get started.
Consider Local Link Building
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Local links refer to links from sites that serve the same region as your campaign. Since they target a specific, relevant audience, they can cause better, more measurable conversions and results than other links.
There are a variety of strategies and skills associated with local link building. It requires a combination of psychology, networking, content creation, old-fashioned marketing tactics, and determination to succeed. Links usually determine whether you rank in the top five or at the top of the list. The key to getting local links is to monitor competitors and reach out to them.
A competitor’s backlink profile is invaluable when evaluating your local campaign and looking for new opportunities. Identify the types of backlinks your competitors are pursuing and see if you can target them.
Are there any broken links that allow you to swoop in and take over? Is there a vertical they’re targeting that you hadn’t thought about? You will position yourself better to overtake and match their strategy if you understand their links.
Use Dedicated URLs
It would be best to start your localization SEO efforts with your URL, the first part of your website users see. For Google to crawl, index, and rank your sites effectively, you must have a unique URL for each language or country page.
Add a language indicator to your URLs so search engines can understand your website’s language. For instance, an Australian version of your website might be www.mywebsite.com/au, while the original might be www.mywebsite.com/.
Your URL structure will determine where to place the language indicator. You can choose from three different structures:
- Top-level domain (e.g., www.mywebsite.au)
- Subdomain (e.g., www.au.mywebsite.com)
- Subdirectory (e.g. www.mywebsite.com/au/)
In terms of SEO, there is no clear winner, but subdirectories are likely the easiest to set up and maintain.
Use hreflang Tags
hreflang tags are bits of code that let search engines know what language each page you wrote in. Websites with multiple languages need them to differentiate between each version of their content on Google and other search engines.
Here’s what a hreflang tag looks like for a page in English:
There are multiple ways to add these tags to your pages. However, editing the code for various pages on your website can be time-consuming, particularly if translated.
International SEO for Multilingual Reach
You’ll need SEO elements on your multilingual website to reach the international market. It’s not just any SEO; it’s international SEO. It includes features such as:
- Identifying the target country or region with international-friendly URLs.
- Make sure your pages target the correct language by using language tags.
- Create and maintain content in the language of your target audience.
Doing so will increase your chances of ranking internationally, or at least in your own country.
Besides cultural markers in each region or language you’re targeting, you should tailor your content to regional specificities like date, time, and addresses. Different variations depend on video content, website layout, and humor.
When marketing your eCommerce website for your specific area, you will need to adjust your content accordingly. British English humor, for example, is different from Australian English humor.
It is vital to communicate in your target audience’s language. The age of screen taps and mouse clicks means customers can find anything they’re looking for within seconds. With a multilingual marketing strategy, you’ll be able to increase traffic and improve your connection with your audience. The result will be considerable growth. If you want your business to succeed, consider implementing multilingual marketing. With continued expansion into new markets, you’ll notice returns almost immediately.