Chatbots are infamous in the social media marketing world. But they actually have a lot to offer in terms of growth potential.
If you aren’t completely aware of what chatbots are, they are basically an automated system built into social media apps that are able to mimic human conversation on social media platforms.
There are many chatbot services out there that you can use, such as Botsurfer chatbot builder, that can be activated into the social media platform of your choice.
If you are still unsure as to how chatbots should be a part of your social media marketing strategy then continue reading this article as we will cover everything you need to know.
You will be engaging with your audience all the time
It doesn’t matter whether it is night or day, your chatbots will take care of interacting with any post that is relevant to your brand.
The most important thing that social media algorithms, like Instagram’s, look at is how active you are on the app and how much you’re engaging with other people’s content.
It is a very difficult task to be able to do this for an entire day and night, which is how chatbots make your job a lot easier.
You won’t lose potential customers
If you have a Facebook page that sells a product or service then you understand the importance of prompt responses.
Again, sometimes you might not be able to respond to queries right away and risk losing a potential customer in the process.
But with a chatbot, this is not something you will have to worry about, since the queries by potential customers will be responded to as soon as possible.
The speed at which chatbots can answer questions and reply to messages is not something a human can compete with.
Chatbots can be personalized to your brand
One of the main reasons why people are so apprehensive about chatbots is because they feel that the human element is no longer there.
This might have been true a couple of years ago, but these days it is actually very difficult to tell apart a chatbot from an actual user.
You can customize your chatbots to your liking, so that their responses are aligned with your brand so you can deliver a more human experience to the people your chatbots engage with on social media.
You reach new customers
The fact that your chatbots will be live and engaging with different brands and content out there will give you a much bigger reach in terms of your potential customers.
Since the whole process is a lot more automated with chatbots, it also means it is quicker to reach new customers as it would be if everything was being done manually.
Integrating chatbots to your social media marketing strategy will be a great way to increase your reach, both in terms of audience and customers.