You may have listened to the term “Digital Marketing” very frequently since the late 1990’s when it gained its popularity during the dot-com bubble, but digital marketing is a century-old technique which started in history with the invention of “Radio”.
Here is a pic of the Radio Inventor “Guglielmo Marconi” who demonstrated the public transmission of signals.
It didn’t take much time for brands at those times to recognize that they can sell stuff & reach a wider audience by selling their products & services through Radio.
The world’s first public broadcast was in New York in 1910 for Opera stars, and people bought tickets & Today’s famous buzzing word “ Digital Marketing” was born there.
Digital Marketing has evolved with time & so are the methods of learning digital marketing.
But let’s try to understand
1.) What is Digital Marketing?
2.) What are the different jobs profiles?
3.) How can you learn digital marketing & get a post-graduate certificate for being job-ready?
1. What is digital marketing?
Table of Contents
So before looking for the different digital marketing jobs, you can land in, let’s look into the concept of “What is Digital Marketing” and what are those skills you need to learn in digital marketing.
Digital Marketing is a part of marketing where people & brands use the internet to connect with their potential customers, engage with them for marketing their products & services to give value & a good user experience to their customers.
It can be done both online and offline, strategies used for both matters a lot for well-rounded marketing.
What are the different methods of digital marketing?
- Search engine optimization (SEO)
- Search Engine Management (SEM)
- Social Media
- E-commerce
- Email Marketing
- Marketing Automation
- Content Marketing
- Integrated Marketing
- Advertising
- Mobile Marketing
There are many more different areas which we will go in-depth some other days but these are the more common & prominent areas of digital marketing where students & working professional are interested in learning a skill to upgrade themselves.
2. How to learn digital marketing?
There are a plethora of online digital marketing courses on the internet from top educators like Google, SEMrush, HubSpot, Great Learning. But finding a good digital marketing course that teaches you all the fundamentals of digital marketing with assignments, quizzes & capstone projects is like finding a nail in a huge haystack. So, choose the course Wisley but I have got you covered with my recommendation of a great digital marketing program. Also, if you are an engineer and wish to take up a digital marketing career then go for MBA in digital marketing online. Yes, you heard it right, now that you can do MBA online and get certified from top universities.
3. What are the different high trending job profiles?
a).Digital Marketing Manager–
He takes care of all the planning, strategy & implementation of different campaigns to increase brand awareness in the market &, etc. The Average Salary for this role is around 5–10 lakhs.
Roles and Responsibilities:
–Develop, implement, and manage marketing campaigns.
–Enhance brand awareness in the digital space.
–Drive website traffic and acquire leads.
–Measure site traffic, and evaluate new digital technologies
b). SEO Manager/Specialist–
An SEO manager takes care of optimizing & improving the landing page copies for better ranking in search engines and drive more traffic to the main website &, etc.
The Average Salary for this role is around 3.5 – 8 lakhs.
Roles and Responsibilities:
–Conduct on-page and off-page analysis of clients in various industries.
–Compile performances report using Google Analytics.
–Keep attention to Google’s Algorithm updates.
–Work on the company’s blog for on-page and off-page optimization.
–Conduct keyword research
c). Social Media Manager–
The main responsibility here includes creating frequent & relatable content as per the brand guidelines to connect with your potential customer through different platforms of “Social Media” and convert leads into sales.
The Average Salary for this role is around 4–9 lakhs.
Roles and Responsibilities:
–Create a social media marketing strategy and campaign.
–Promote the company’s products on various social media channels.
–Build a social media marketing strategy and execute it.
–Achieve audience engagement, website traffic, and revenue by social media marketing roadmap.
d). Paid Marketing Manager–
Paid marketing managers are the experts of SEM & often work with huge budgets and sometimes in crores per year depending on the companies budget of ad spend. They coordinate with different teams to get ad copies, analyze ad performance & tweak it to make it better for getting more sales.
The Average Salary for this role is around 6–12 lakhs.
e). Content Managers/Strategist-
Content marketer plays a central role as they have to do much more than just preparing good content & maintaining social media activity. They have to have an understanding of what content is SEO friendly & what is not, they are in charge of making social media strategies, managing a team of writers & designers, creating media calendars, making strategies & implementation for engaging videos. They have to be good at building relationships with different teams & a range of diversified clients, they have to be self-motivated & organized.
The Average Salary for this role is around 8–14 lakhs.
Roles and Responsibilities:
–Create, edit and improve the content
–Deliver effective editorial plan and content marketing strategy to meet the business objectives.
–Measure and optimize to drive traffic, engagement, and leads.
–Integrate content programs with brand campaigns to drive the demand for the brand.
–Receive customer feedback and generate ideas
–Analyze web traffic metrics.
Apart from these 5 high trending jobs, there are other jobs like SEM/PPC Experts, Web Developer& Designer, Content writer, Partnership Marketer, Affiliate Marketer, Brand Evangelist, IOT Experts, ChatBot Developer, Data Analyst, UX Manager, etc
Now where one should find these entry-level Digital Marketing jobs is the real question 2 best pick for it would be-
- Angellist
Wrapping up…
This article helped you with understanding different digital marketing jobs profile and how to get started. Since the digital marketing field is growing day by day, choosing your career in digital marketing is one of the best choices you can make.
