Unlike other social media platforms, Instagram was the first platform to introduce story features on its application. As per statistics, more than 500 million users upload Instagram stories every day. Not only this feature is personally profitable but also it helps the brands to stay apart from their competitors.
The stories created on Instagram will last for 24 hours. After that period, it will disappear automatically unless you highlight the stories.
Nowadays, the stories have become one of the most powerful features of Instagram. Apart from growing your business, the Instagram story tool can also help you to enhance your engagement rate as well as the visibility of your profile.
In this article, we will discuss 8 tips about the Instagram story that can boost the traffic and engagement rent of your Instagram profile.
1. Use Location Tags and Hashtags to Boost Your Reach
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You might’ve noticed that adding hashtags in the comment section or the caption of a post brings more views, comments, and likes. This is because hashtags are effective enough to make your post visible to other users along with your followers. If you want to bring more likes, then you should buy Instagram likes.
The rule goes with the Instagram story. One of the best ways to boost the effectiveness of your Instagram stories is by adding 2-3 hashtags. However, don’t get overwhelmed and add 10 hashtags or your story will look junk. Additionally, you can also hide your hashtags under a sticker.
Apart from that, try to use location tags on your IG stories to improve performance.
2. Save Important Stories by Highlighting Them
As we mentioned earlier, the stories on Instagram don’t stay active for more than 24 hours. As per ITP Live, the only way to save your story into your Instagram profile is by highlighting them.
When you highlight a particular story, it will remain in your profile until you manually remove it. You can also add different highlighted stories under a cover name. You can do this by clicking the ‘Edit Highlights’ option and then click the ‘Edit Cover’ option.
While making your stories highlighted, make sure they are well organized. However, remember that you won’t be able to recover a highlighted story once it’s been deleted.
3. Upload at least One Instagram Story Every Day
One of the most amazing features of Instagram stories is that they place your profile at the top of the newsfeed. This way your brand will become much more visible. Unlike regular posts which can get lost in the newsfeed, users can easily find your stories in their newsfeed.
But, no matter if you highlight them or not, your stories will disappear from the top of the newsfeed after 24 hours. Hence, if you want to occupy the top of the newsfeed position of your users, you need to upload at least one story every 24 hours.
You’re already aware that consistency is very important in Instagram. Just like your posts, you need to upload your Instagram stories consistently.
4. Enhance Engagement by Running Polls or Hosting Q&A
Instagram users always search some opportunities to start conversations. Great Instagram Caption with post and story attracts more people. This is why you need to invite them so that they can their perspective with you. Fortunately, IG stories are the perfect place to do that.
There are the 5 most famous stickers available on the IG stories:
- Questions
- Chat
- Poll
- The Slider
- Quiz
All five of these stickers will motivate other users to participate in the event. These stickers also attract users as they’re great to start conversations.
Remember that IG stories are considered a dynamic tool. You can use them to build a bond with your audiences.
5. Use Instagram Story to Send Back Traffic to Your Site
Social media is the greatest tool to guide people to your website. The easiest way to send people back to your website is by using IG stories. Instagram stories have a feature called ‘Swipe Up. This is the place where you can add the link to your website. Open people swipe up while seeing your story, they will be redirected to your website.
However, remember that you need to have more than 10,000 followers to apply this feature. But, many Instagram users don’t have 10,000 followers. In this case, they can add their website link in the Instagram bio.
6. Plan Your Instagram Story Ahead of Uploading
As the stories are less complicated than normal posts, sharing them is easy compared to normal posts. In other words, IG stories are very casual. You don’t need to write an eye-catching expression or many hashtags to boost engagement.
But, that doesn’t mean that you should upload them without any previous thinking. Always plan multiple stories ahead of your upload. This way, you’ll be able to spread the message of your brand consistently.
Additionally, pay attention to the colors, fonts, stickers, backgrounds, and music you’re using. Make sure they are appropriate as per the voice of the story.
7. Use Your Phone’s Camera
We admit that recording through Instagram’s camera will save a lot of effort. Additionally, if you use Instagram’s camera, you can edit on the spot. However, the video or picture quality is bad. When you compare both your phone’s camera with the Instagram’s camera, you’ll realize that phone’s camera produces pictures and videos of higher resolution as well as better quality.
Apart from that, you can use other editing tools to beautifully crop or include effect to your content. When you’re recording, make sure the camera is in a vertical position because landscape IG stories aren’t eye-soothing.
8. Go Live on Instagram
Going live on Instagram to connect with your audiences is extremely intimidating. But what if you make mistakes? What if you forget your content?
You don’t need to worry about these things as you don’t have to be perfect while going live on Instagram. One of the reasons behind the popularity of IG lives is the genuine and raw format of your life. Your followers would love to see the real image of yourself.
Additionally, when you go live on Instagram, the algorithm will send a notification to your Instagram followers. This will let them know that you’re live on Instagram to make conversations with them.
Live stories are the most unique and smartest way to engage with your audiences. You can also provide a house tour or behind-the-scenes tour. This will boost the effectiveness of your Instagram live stories.
Conclusion
These are the 8 Instagram story tips you need to remember to enhance the traffic and engagement of your page. It’s impossible to produce the best content for IG stories overnight. However, if you follow these tips, you’ll be to gather knowledge regarding IG stories. The process isn’t easy. You need to be creative as well as patience. But the fruit of success will be worth your efforts.
