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If you are an upcoming artist, podcaster, or content creator then it is important to have a strong presence on Spotify so that you can take advantage of the wide reach of the platform and get huge exposure to a large number of listeners and users. There are various ways in which you can establish yourself as one of the popular or leading artists on Spotify. The marketing, promotions, strategic planning and execution, and the right guidance as well as tips will help you to establish yourself as a known entity on this digital platform. You can also purchase Spotify plays from Spotifystorm who provides fast delivery with a 100% success rate at attractive pricing packages.
However, people often make common mistakes when promoting their Spotify which has a counter impact and ends up hurting their prospects instead of helping them on this digital platform. It is important to identify these mistakes and ensure that you don’t fall prey to these common pitfalls so that you can have a successful venture on Spotify. Let us have a look.
Mistakes to avoid in the promotion of Spotify
Table of Contents
Amongst the several mistakes that you can commit when promoting your content on Spotify, these are some of the most avoidable and yet critical mistakes that you should be aware of.
Giving heed to the vanity metrics:
It is vital that you focus on the crucial stats and aspects of the analytics that actually provide you relevant insight and helps you with the promotion of your Spotify. There are so many vanity metrics and data that are good for reading but don’t actually provide useful insight or actionable metrics that contribute towards product development for the promotion and marketing of your Spotify account.
Also Read: 5 Social Media Marketing Tips in 2020
The Spotify plays is one of the chief vanity metrics that look fascinating but doesn’t actually contribute much towards your actual growth or promotion of the Spotify account. It provides the number of people that are paying attention to your content however it’s one of those vanity statistics that you do not necessarily want to market and develop the Spotify promotions off.
The curated playlists:
While the curated playlists can be an effective advertisement tool, it is important not to be too enamored or attracted to the lure of this mechanism. The curated playlists are operated by some of the biggest influencers in the world however its impact pales in comparison to the reach and exposure that you get with Spotify’s own version of the playlists. When you have the entire weight of Spotify behind your promotion then you are likely to have a larger reach quickly.
Spamming the links to your content:
Nobody likes spam links. This is why you must avoid falling into the trap of spamming the links to your content everywhere. You must only provide links to the content where it is feasible to do so and which will likely have a positive impact on the promotion of your Spotify.
Lack of originality:
There are various artists and content creators who blatantly copy other people’s work or take a significant portion of their work and rehash it as their own. This is likely to turn people off from your content and hence should be avoided.
Lack of marketing plan:
Marketing is not simple and it’s not just as straightforward as putting your content out there and thinking the marketing will take care of itself. For effective marketing and promotion, you need to have a clear strategy and well-defined mechanisms as well as structures in place so that you have the best chance of succeeding in your Spotify promotions.
