Melbourne is home to several local and international companies and development operations. Though the competition is the main reason for the city evolving into a thriving economic centre, it is not easy for individual businesses to showcase their products to the locals. One proven and effective way to do this is with professionals from a video marketing agency Melbourne.
Video marketing is an essential tool that attracts potential customers, expands the customer base, and improves your ROI. When it comes to video marketing, you can use four popular types of corporate videos to showcase your business in Melbourne.
Branding Films
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Melbourne is one of the most multicultural areas of Victoria, which has excellent potential to host businesses that can connect to the needs of Melburnians when required.
To take your brand to such potential customers, a professionally-produced branding film by the right video marketing agency in Melbourne will play an important role.
It will act as a cornerstone of your brand’s image and establish your corporate identity among Melbourne’s locals.. The film will give a face to your business which will naturally establish a connection with the consumers.
Product Videos
More than 45% of the Melburnians and Australians search for a product or a service online before purchasing it. They look for product videos, reviews and spend a considerable amount of time researching the brand.
The giants like BHP Group, National Australia Bank, and Coles Group were mentioned as top companies in Melbourne. Though all three belong to different domains, one aspect connecting them is an effective marketing strategy.
In your product video, you can focus on the benefits and features of your service/ product. It will give the customers a detailed knowledge of how a product works and help them make an informed decision.
Commercials
Commercials weave a story in such a way that it captures the customers’ attention and instills the message in their minds. Melbourne Metro’s rail safety promotion campaign eliciting laughs and engagement is a prime example.
You can work with professionals in Melbourne’s video marketing agencies to develop commercials with all creative elements in them. Creativity is one of the most excellent tools that captivates people onto the video and instils a sense of intrigue, ultimately convincing them to check out your business.
Testimonials
If your business is located in Melbourne’s Docklands, you have the advantage of the established residential areas nearby – Kensington, East Port, and North Melbourne. Word of mouth and established reviews from happy customers are a natural way to increase your brand’s visibility in the area.
A testimonial is a type of corporate video which is far more than a review. It shows the story of how your service or product solved the customer’s problem. Moreover, it also showcases your business in a positive light.
Say you are a local business in the Queen Victoria market, request your favourite regular client to be a part of the video. The video explains the customer’s problem, why they chose your business, how you helped solve it, and the benefits of choosing you.
Experiment with different videos from this list and go for the one which suits your business. When you bring video and engagement together, you can distinguish yourself from the competitors in Melbourne’s local areas and move up the charts.
