Suppose you are about to start a local home service business or already have a business. In that case, you probably have or are planning to open a Facebook business page to promote your product. However, there are certain aspects that you must consider to get the most out of this tool. Creating a Facebook business page is not a hard job. Everything is in line. You just need to create the page, put enough details, and attract clients.
Here we give you some crucial information of the aspects you need to follow strictly.
Do not use personal profile as a page
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Companies should avoid creating personal profiles for their companies since Facebook Business Page has better tools such as statistics and instant messaging for business, besides personal profiles have a limit of 5 thousand friends while that business pages are unlimited. The page is like a virtual showcase of your business. It is a simple channel to reach more followers. It is on the one hand free and on the other hand, you do not need to have very deep knowledge of computers.
Take care of the profile picture
It is important that the business profile photo be exclusively the logo since this allows the company’s target audience to find it faster. Business page photo is very important. It is where you should put your company logo. Do not put another photo but more than the one of your company logo and do not change it, because it allows people that they look for you can know that you are through that logo.
Post a call to action
Companies need to activate this button, which is located at the top of the pages, so that the user can know how to contact them. There are 12 options, among which the following stand out – call, send a message and reserve. The call to action is something very important within Facebook because people need you to tell them what you want them to do. It is much easier and faster for you as a business to ask people how you want them to interact with you.
Do not invite all friends when the page opens
One of the most common mistakes people make when opening a site for their business is inviting everyone they know to ‘like’ it. However, this is a mistake because Facebook will display the page depending on the profile of the people who ‘liked the page’ and not the target audience. We recommend that you do not invite all your friends, but people who resemble your target audience.
Check the statistics
You must constantly review the statistics. The statistics will answer all the questions you have about the behavior of your page and if your posts are working or not. The security of the page is a crucial matter, and changes the password every six months, respectively.
Businesses can create a digital presence online while building a community with their followers on Facebook or Instagram. If you are still confused, ask Scorpion, one of the leading names in creating in-home services marketing plan and strategies.