Have you heard of social listening? If not, you’re in the right place. We’ll look into all you need to know about social listening and how it can benefit your brand.
If you’ve heard of social listening and yet to understand what it entails, there is no need to worry. By the time you’re done reading through, you’ll understand social listening tools and how your brand can benefit from such tools.
About Social Listening
Table of Contents
First, let’s look into what social listening is. Social listening is the process of monitoring what people are saying about a particular brand/companies’ products. Social listening can be done through a software program, where it will monitor social media sites such as Facebook, Google+, Twitter, and YouTube, etc., to obtain this information.
Social listening is an important part of the strategy for many companies and brands, who use it to gather competitive insights and improve their product offerings and services to meet market demands.
By using social listening tools, a brand can: –
1. Generate Leads
A social listening tool will monitor the conversations about a particular brand or company; for example, if a product is mentioned in a friend’s Facebook status, this tool will then analyze the content and generate leads that can be used to determine if there is some interest in the product.
2. Measure Engagement
Social-listening tools can also provide insight into how interested people are in various brands and products; this is important to determine the success of the campaign or product launch.
3. Improve Customer Service Levels
Tools collect information from various conversations about a brand and translate them into customer service support systems, such as social media responses to customers’ messages; this can improve service levels through customer care teams, which can then prevent future complaints.
How Do Social Listening Tools Analyze Conversations?
Social-listening tools analyze conversations and convert them into searchable sets of text. This way, the information can retrieve what people are saying, who they are saying it to, and even when they say it.
Gathering social media Data for Analysis
Social-listening tools monitor social media sites and capture any information containing the brand or product; this includes tweets, Facebook updates, and YouTube videos where people mention a product’s name.
This is used to construct a map of online conversations about the brand. And it is this data that allows us to analyze what people are saying and even the sentiment they have towards the brand.
Analyzing the Data
Depending on the platform they use, social listening tools will analyze the data to provide insights into what people are saying about a brand; this includes the number of people talking about the brand, how they are saying it, and if they are saying it positively or negatively.
A brand can then use this information to determine what people like about their product and what they don’t (as a way to improve their product/brand). The data obtained from social listening tools can also be used to monitor competitors’ campaigns relative to a brand; this will help a company understand how the market is responding to its product and so how it can adjust its campaign to suit the needs of customers.
Final Thoughts
Social listening tools are becoming a more and more common way for companies to monitor what people are saying about them. These tools provide insights into how the market is responding to a brand/product and provide information on how competitors are performing. This data allows brands to gauge how they can improve their service levels, product offerings, and overall performance as a company.
